The music we listen to often accompanies our mood. But it can also help us transform our emotions. AND Apple He wanted to reflect in his new announcement, with which he promotes his Airpods 4 and its noise cancellation function with the popular actor Pedro Pascal and the director Spike Jones.

In a spectacular piece, which already aims to become a success in the advertising circuit of festivals and awards, the company pays tribute to the power of music and dance as a mechanism for making emotional and vital trips.
To do this, the character played by Pascal, who faces the break with his partner and the hard process of overcoming the heartbreak.

The spot shows, through the immersion that provides the cancellation of noise from the headphones, the beginning and the end of that Emotional trip. Thus, the theme “Conticinio”, by the Spanish singer Guitarricadelafuente and a palette of cold and winter colors transfer the sadness and disenchantment of the end of the relationship. A scenario that, however, becomes a vibrant and colorful landscape, marked by the hope and joy of dance to the rhythm of “Perfect”, by Sam I with Tropkillaz (feat. Bia & Mc Pikachu).

The spectacular ad, which is titled “Someday” And it stands out, among other things, for the use of music, artistic direction or its photograph, has had the renowned Tanisha choreographer. The spot has been devised by the agency TBWA Middle Arts Lab and has had the producer MJZ. It is the second collaboration of Spike Jonze with Apple, since in 2018 he directed “Welcome Home”, to promote Homepod.

With this announcement Apple demonstrates, once again, His Storytelling capacity and his vision of advertising creativityrecognized on numerous occasions internationally. With this narrative the company has managed to create An identification and connection placing its product as an essential element in the life of users, not only at a practical and functional level, but also emotional.

Pedro Pascal’s team as the protagonist of the campaign also implies an intelligent movement by Apple, since the actor has gained popularity in recent years, among other things, for his role in “Gladiator II”, his viral participation in the “Saturday Night Live” program or for his protagonist presence in the series “The Last of Us”, whose second season is released in April.