The Spanish PCComponent Technology E-Commerce wants to consolidate its identity and relationship with customers. To do this, he has launched the “Marcianos vs Murcian” campaign, in which he reflects how from his headquarters in Murcia he wants users to live technology “Without complications, with confidence and always accompanied”as express in a statement.
Thus, the character of Andresico – a Martian arrived from another planet – lands at the headquarters of Pccomponentes in Alhama de Murcia with the intention of discovering how the company works from within. Throughout the piece, the visitor faces different challenges in the different departments, accompanied by employees who, between jokes and tests, show him what makes Pccomponents unique.
The result is “Martians Vs. Murcians”, a work by the creative agency Getting Better with Kamestudio production, which consists of a fun visual story to value the four pillars that summarize the philosophy of the brand.
The first of these is the expert advice, which seeks to combat the fact that technology can sound “To Marciano” and show that you can Talk clearly, close and adapted to each client. “For example, someone looking for a computer to navigate and work without spending too much receives the best option adjusted to your budget”they explain from the company.
The second Pilar is the catalog with competitive prices for devices, components and accessories, with a periodic discounts policy.
The third pillar is the speed in deliveries: shipments in 24 hours, flexible options for collection and installation and traceability so that the purchase is enjoyed without waiting.
Finally, the fourth Pilar is post -sales tranquility, a commitment to the client that eliminates friction through free returns, immediate support and solutions in less than 24 hours.
“With” Martians vs Murcia “we seek to bring technology closer in a fun and human way. We want our customers to enjoy the purchase process, always finding the solution they need, with expert and without complications advice,” Eugenio Pérez, head of the brand and PR in PCComponentes points out.
This campaign seeks to reflect that PCComponentes assumes the challenge of converting the purchase of technology into a simple process where the customer does not feel only in front of all alternatives.
