The Earth It is burned, suffers professional wear syndrome, also known as Burnout. As if it were a human being, and more specifically, a professional, the planet is exhausted and some of its vital signs have reached record levels of deterioration as a result of intense productive activity and climate change.
This is indicated by the new campaign of World pactthe United Nations Business Sustainability Program (UN), in Brazil. “Burnout da Terra”, Designed by the Creative Agency Almapbbdo, It establishes a parallel between the physical and mental state of the workers with the critical situation of the planet.
The initiative takes advantage of the celebration of Earth Day, which takes place every April 22, with the next entry into force of a new law in the country that contemplates the certification of those companies that promote the mental health of its employees.
Thus, the campaign warns of the serious situation in which the Earth is by resorting to a creative comparison between medical reports typical of the people and those that the planet would show. For this, it has considered a study conducted in 2024 by the ecologist William Ripple, which establishes that 25 of the 35 vital signs of the planet have reached record levels of deterioration.
Based on eight Burnou syndrome symptomsT (stress, insomnia, arrhythmia, weakened immunity, hair loss, hypertension, reflux and fibromyalgia), the initiative creates a parallel between human exhaustion and the critical situation of the earth. Thus, it shows an electrocardiogram that reflects a rain arrhythmia; an endoscopy that reflects large forest fires; or a cortisol exam that represents the excess of polluting gases.
World Pact Brazil has had the Collaboration with experts Carlos Nobre, climatologist and Nobel Peace Prize, and Paulo Salduiva, director of the Department of Pathology of the Faculty of Medicine of the University of São Paulo, who sign a symbolic document that involves recognition that the Earth is sick and needs to rest.
“Earth is like a living organism, where countries are organs and their inhabitants are cells”, Says Saldiva, according to ADS OF THE WORLD. “When comparing the symptoms of exhaustion with environmental imbalances, the analogy is simple and distressing, since the excessive use of natural resources is very similar to the systemic collapse of a person who experiences exhaustion“
In this regard, like the human body can be restored with medical help and rest, the planet could also recover by detaining the excessive use of natural resources and also providing a break.
Among the solutions, The campaign highlights the drastic reduction of greenhouse gas emissions, the promotion of circular economy policies, sustainable food production or investment in nature -based solutions. Thus, it also highlights other UN initiatives focused on environmental conservation.
The campaign seeks to attract the attention of the business ecosystem and encourage private companies to join the world pact and adopt commitment to compliance with Sustainable Development Goals (SDGs). In this sense, the initiative’s website contains a direct link to adhere to the program.
“That specialists diagnose the critical condition of the Earth is a creative way to mobilize people ”says Guilherme Xavier, interim executive director of the World Covenant Network in Brazil, according to the aforementioned medium. “We hope this campaign deepens the commitment of companies with the formulation and implementation of sustainable development strategies, so that we can act collectively while there is still time”
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