After almost 14 years linked to marketing of the company, Alfonso Fernández He has announced that he leaves Samsung. This has been shared in a LinkedIn post in which the manager expresses his thanks by qualifying this professional stage as “4,909 days of an incredible trip, full of challenges, achievements, some other failure and, above all, of constant learning.”
Among other things, the legacy left by Alfonso Fernández in the Korean company has its own name and is part of the umbrella of the platform “Technology with purpose”which has extended for more than a decade. A strategy that, beyond the national and international awards achieved by the different initiatives implemented, has strengthened its social relevance and usefulness for people.
“It has been a pleasure to materialize the reason for the company”
“It has been a pleasure and especially rewarding to innovate and develop local projects and above all to make it materializing the reason for the company: to improve the lives of people breaking barriers through technology”Fernández comments in his LinkedIn post. And he adds that “technology with purpose” has shown that the Innovation “With Alma” is possible, achieving an impact “Truly human and transformative.”
In his farewell text, Fernández has thanked dedication and involvement to Marketing equipment To do “Reality what a few years ago was just a dream”, Already Francisco Hortigüela Martos, who was director of Communication, Public Relations and Corporate Social Responsibility of the Company until 2019, for the confidence deposited in it.
He has also dedicated a few words to agencies Cheil Spain, Starcom Spain, Publicis Groupe Spain, Be a Lion and Archetype, for your accompaniment and support. “No teamwork, without collaboration or commitment, without admiration and without a shared purpose, our achievements would not have been possible”Fernández said.
“I take indelible memories and the conviction that technology only makes sense when it is at the service of people“He said regarding the stage he now closes. He also points out that in his next destination, which has not yet revealed, he will seek to continue developing professional and personal, as well as contributing value to both business and society.
In previous professional stages, Alfonso Fernández worked in companies such as Coca-cola, where he assumed roles like Brand Manager, as well as Kellogg, in which he was linked to the innovation area. It was also part of the team of Mondelēz And the beginning of his career occurred in the agency department of the agency called Young & Rubicam.