Mrs. Rushmore leaves Madrid’s Gran Vía and moves into the WPP building

Jane Anderson
Jane Anderson
Sra Rushmore deja Gran Vía

Number 27 of Gran Vía in Madrid has welcomed the creative agency Mrs. Rushmore for almost 25 years. But now he says goodbye to his iconic office, one of the work spaces with the most personality in the Spanish advertising sector, to move to the facilities of WPP, advertising group to which it belongs, as part of an international unification plan.

In this way, Mrs. Rushmore will be located starting next February 10 on the fourth floor of the WPP Campus, located at Ríos Rosas Street, 26former headquarters of Telefónica The group’s objective with this movement is to bring together all its companies in the same headquarters and, as they express in a statement, “configure a more integrated, connected and collaborative workspace, seeking to establish synergies”.

Ms. Rushmore was, until now, the only WPP agency that had not been established on the campus, which was inaugurated in 2019 with the presence of Mark Read, CEO of the group. Nicknamed as “The Matrix”, The headquarters has six floors and a total area of ​​35,000 square meters, and was at the time WPP’s largest European campus.

The agency has publicized the movement with a social media post, an illustration of Mrs. Rushmore moving a house on a bicycle. “Goodbye, Gran Vía, goodbye. It is very difficult for us to say goodbye, because this little house has been much more than an agency office; It has been the second home of more than 1,000 Rushmorians“, they have expressed.

In the agency’s statement to the media, Eva Gutiérrez, CEO of Mrs. Rushmore, stated: “We stand out for being a solid and unique agency, since there is no other Mrs. Rushmore in the world. Wherever we go, we will maintain our identity and continue supporting street culture”.

The agency has indicated that it will continue to offer its services to its current clients without interruptions, and that The transfer will not imply changes in its structure, talent and team. In his statement, he points out that the change means “a significant step in consolidating Ms. Rushmore’s presence within the WPP Group and reinforces its commitment to excellence in the advertising industry”.

The decision is part of WPP’s efforts to unify its companies, and which, among other things, has included the modification of the corporate teleworking policy. At the beginning of this year, the group established that starting in April the company’s employees will have to work four days a week from the office.

Read pointed out that the presence It is positive for employee engagement, customer reviews and financial performance. However, the decision has clashed squarely with the opinion of the workers, who have promoted a campaign requesting the review of the measure and the maintenance of the flexibility regime.