Foster’s Hollywood continues to develop activations as part of your last campaign “We are late, but well”. Alsea’s brand acknowledged wrong with the launch of its chicken friedbut consider that it does not matter to be the last one if you do respecting the forms. And where appropriate, the “how” responds to a solid proposal that combines quality, experience and personality.

Less than a month after launch, and after arriving “late, but well” to the congratulation to the Spanish soccer team for the World Cup last summer, or the politicians of the hand of Grison, the fried chicken of the brand now lands in The teletext. Designed by The Story Lab – Caratthe new campaign action is committed to the Nostalgia and humor to launch a promotion in the ancient teletext support.

With the message “If we are late, let’s do it with style”, Foster’s Hollywood encourages users to find Your announcement on page 777 of Antena 3. Those who get it and share it on Instagram with the message “late but well TTX” and a mention to the brand profile, can win 60 euros to spend for a year in their restaurants. The brand will be choosing winners from March 18 to 22.

“The choice of teletext not only reinforces the message of the Claim, but also generates a surprise effect by using a medium that many consider obsolete, managing to capture the attention of a curious and hungry audience of news’”, Explains the brand in a statement.

For reinforce its diffusionthis campaign also has the participation of the influencer and content creator Xurxo Carreño. Using their particular humor and playing a young person and another one at the same time, he published a content on his Instagram profile simulating that he has just discovered the promotion and wanted to participate.

With this action, Foster’s Hollywood continues to communicate the claim of his campaign from Originality. Alsea’s brand does not result in the characteristics of its Nashville -style fried chicken, but it works generating contrasts between product innovation and different topics and supports that communicate otherwise. Thus, differentiation in a market, that of the fried chicken, which already has a distribution trajectory in terms of market share.

“Afternoon, but well” follow the bases marked by Brand repositioning to which the restoration chain was submitted in 2022, to improve its image and approach the young public. Under the concept “Authentic since 1971”Foster’s Hollywood already left aside modernization and made humor a language to enhance your personality and value your origins.

Other brands that rely on teletext

It may be because of its anachronism in the era of streaming and social networks, or simply for the language so particular that it uses. The truth is that this is not the first time that a brand is committed to teletext to communicate with its audience of A different way.

In 2019, The Virgin -Now reopened by Madrid brewery after its bankruptcy- already used this same format in a campaign designed by the Creative Agency PS21. At that time, the company sold its products for a few weeks through the pages of the Mediaset Teletext.

And last year another brewery, Voll-Damm, He created an 8-bit mini-game inspired by the artistic style of Teletext for the Visual Art and Contemporary Music Festival Mira. Demonstrated by VML, the campaign had the help of international artists Raquel Meyers and Niklas Ström, to develop an interactive work around the Claim “Double or nothing” of the brand.

This action was available to all the festival attendees who, in that edition, paid tribute to the teletext and had a spot for social networks, as well as a poster for Damm trucks and other pieces of outdoor advertising.