The accommodation platform Airbnb and the festival Lollapalooza have established a collaboration agreement to offer exclusive music experiences in Director at the Berlin, Chicago, São Paulo festivals, and Bombay. The alliance will begin to be activated this July and is a new step in the Airbnb reorientation as a brand of experiences.

Over the last years Airbnb has focused on the generation of experiences as a way to improve its competitiveness in the accommodation industry and provide more complete service to consumers. Airbnb Experiencesthe functionality that allows you to discover experiences near the chosen accommodation, has become a pillar of its strategy.

As part of the agreement with Lollapalooza, managed by Live Nationthe platform will offer exclusive experiences aimed at bringing users to the music they love. Thus, as Airbnb explains in a statement, guests can reserve experiences at different festivals, Including, photography tutorials with professional photographers, sessions with stylists or “Behind-The-Scenes” tours with the directors of the events.

The alliance will begin to materialize in Lollapalooza Berlinwhich will take place in the German capital on July 12 and 13. One of the experiences that can be enjoyed there will be a private performance of the artist Bunt, in an exclusive space in the festival facilities. The reservation of this activity will open on June 5.

Airbnb’s intention with this agreement is to capitalize Travelers’ desire to enjoy experiences instead, as well as associate with the community of music lovers and festivals. He ensures that many of the attendees of Lollapalooza festivals come from outside the host city: 75% in the case of Berlin, 65% in the case of São Paulo and 57% in the case of Bombay.

“More and more guests choose Airbnb for great events, including concerts and festivals, because the maximum as possible to the action”, Said Brian Chesky, co-founder and Airbnb CEO, in the statement.“With this agreement users can unlock unique experiences anchored in live music magic”

“Fans are touring the world to see the artists who love and festivals like Lollapalooza are leading that demand”, Said, meanwhile, Michael Rapino, CEO and president of Live Nation Entertainment.“Aliar ourselves with Airbnb helps us to make those even more memorable trips for fans, connect them with culture and community around music”