McDonald’s took advantage of the International Day for Sustainable Transport to communicate that the brand already allows access the McAuto la Carril by bike or scooter. This initiative responds to the change that mobility has undergone and how McAuto adapts to this change, “Demonstrating McDonald’s commitment to society and people”as explained in a press release.

For this launch TBWA raises a graphic proposal that addresses in a visual way the “problem” of How to take the order In this type of transport, and that has materialized in several photographs taken by Alberto Escudero.

The TBWA agency has worked in an integrated way with OMD and TRUE For the amplification of the campaign, which has had unconventional media such as Bicimupis or Wildposting, in addition to social paid and networks of networks of the hand of the influencer Nil Ojedacollecting an order on wheels.

This campaign has been awarded in the 39th edition of The Sun, the Ibero -American Festival of Advertising Communication. He has received a bronze in the exterior category.