What if we could design our bedrooms while we sleep? It is an idea that has been raised IKEA And that has explored in its new action, developed next to the agency MRM Madrid. The brand has created a digital experience with which it tries to offer a new solution that helps users to design the perfect bedroom for their needs.

The initiative is part of World Sleep Day, which takes place every March 14, and is based on an association with Shuteye, An application that allows to monitor sleep. Thus, users of Ikea Family, The company’s loyalty program will be able to monitor their dream for free for seven days.

According to the agency in a statement, depending on the parameters obtained They will receive personalized recommendations of articles and products that will help them design the room and improve the quality of their rest. “For the first time, users’ dream becomes a commerce tool, which could be known as Sleep Commerce”, They point out from MRM.
They point out that it is an innovative CRM action that uses the data in a unique way.

To enjoy the experience, users must download and activate the application before sleeping so that it can collect the necessary data. Upon awakening, they will be able to know solutions that Ikea puts at your disposal with the intention that Provide a healthier and more repairing dream. In addition, for being part of Ikea Family, they can obtain exclusive discounts on these rest solutions.

The company ensures that this initiative reinforces its positioning as “rest experts.” Last September this territory worked with the “Allow you to rest”, Developed together with the McCann creative agency, with which he transferred a message focused on the importance of sleep quality and how their affordable products can facilitate rest.

Ikea also remembers with this action the six essential aspects that favor an optimal dream and that has identified and covers with its collection of products for rest: comfort, light, temperature, sound, air quality and order.