As has been anticipated over the last few months, Adobe has officially joined the race to lead video generation tools based on artificial intelligence. His Firefly video model It is now publicly available in beta and promises to revolutionize video creation and editing.

The company has announced it in Adobe Max, the conference held annually to publicize the developments it has been working on. At the meeting it revealed nearly a hundred new features in its ecosystem of tools, so that users will soon be able to find updates in Premiere, Photoshop, Illustrator, Frame.io or Adobe Express.

“We’re giving the creative community a powerful new brush to paint the world by putting unprecedented power, precision and creative control in their hands.”said David Wadhwani, President of Digital Media at Adobe. “With demand for content projected to grow exponentially, we’re empowering creators to scale the use of their content“.

Of all the new features presented, from reason.Why we highlight the following:

Firefly video model

Adobe has launched the Generative Video powered by Adobe Firefly in beta version, and joins the Image, Vector and Design models based on the company’s generative artificial intelligence. The firm ensures that they are designed for safe commercial use and that the model has been trained on licensed content, such as Adobe Stock and public domain content.

The tool allows Generate video clips from text prompts. Through the instructions, aspects such as colors, textures, or camera movements can be determined. In addition, you can also generate additional footage from an existing video, or create certain effects to later integrate them into other videos.

Thus, it is also possible to create videos from a reference image, which combined with a text prompt, will provide the desired result. In this way, you can obtain complementary shots or give life and movement to still images.

Adobe notes that the Firefly video model is in limited public beta through firefly.adobe.com, and interested users can join the waitlist. During the beta phase, video generations are free.

Premiere Pro powered by Firefly

Firefly’s video model serves to boost the capabilities and possibilities of Premiere Pro, so the tool now has the functionality Generative Extension in beta. It makes it easier for video professionals to extend clips to fill gaps in footage, smooth transitions, and hold shots longer for synchronized edits.
Additionally, it can be used to expand audio clips and create an ambient tone that softens audio edits.

In addition to the new AI-powered options, it has made other updates to its video editing software. Among them, it has included a new color management system, improved export speed, expanded compatibility with more Canon, Sony, Arri and Red cameras; and has created new panels to reduce mouse use.

What’s new in Photoshop

Beyond video, Adobe has also announced new features in its image editing tool par excellence, Photoshop. Some of the new features had been introduced recently, such as the tool Removewhich now has the smart option Elimination of Distractionsto remove unwanted objects, such as people, wires and cables, quickly and easily.
It also has Generative Fill, Generative Expansion, Generate Similar and Generate Background functionalities, powered by Adobe Firefly Image 3 Model.

On the other hand, Photoshop now also has a generative workspace, in beta version. It is powered by Adobe Firefly and helps designers ideate and iterate concepts simultaneously, so creators create faster and more intuitively.

In addition, users will be able to use Adobe Substance 3D Viewer, also in beta, giving graphic designers new ways to view and edit seamlessly 3D Smart Objects editable in your 2D designs in Photoshop.

More options in Illustrator

Illustrator is another of Adobe’s tools that has benefited from the company’s technological advances. Highlights the web application Project Neo, that facilitates the creation of 3D designs in an agile and fast way, including color, shape, lighting or perspective treatments. This option was introduced last year and is now available in beta.

Likewise, Illustrator incorporates other functionalities, such as Improved image tracingwhich allows you to convert graphics into vectors more easily and accurately; or Objects in trajectory, which allows you to quickly attach, organize and sort objects along a path.

Among other things, Illustrator will also have its own Generative fill of Shapes, in beta version and powered by Firefly Vector Model. It will speed up creative workflows by quickly adding detailed vectors to shapes from text prompts.

Ethics and responsibility

In line with what the company has communicated over recent months regarding the development of its artificial intelligence models, Adobe ensures that the functionalities based on Firefly undergo a Ethical Impact Assessment of AI to ensure that they adhere to the company’s principles of responsibility, commitment and transparency.

Likewise, apply your Content Credentials to certain features powered by Firefly, such as Generative Extend and Firefly Video Model, to indicate that digital content has been created using artificial intelligence.