Finally, Google launched AI Mode in Brazil! This is what the CEO of Google, Sudar Pichai, announced on social network X:

🚨New languages ​​coming to AI Mode in Search: Hindi, Indonesian, Japanese, Korean + Brazilian Portuguese. Try it at https://t.co/Kmsz7Sbzrk pic.twitter.com/zkZOE8sAQk

— Sundar Pichai (@sundarpichai) September 8, 2025

Searching on Google has always been simple: type, open Enter and soon. But I know you told me that you are ready to change… and change very much?

Search experience more similar to a conversation, more complete and integrated answers, suggestions based on their personal context. Some points have your attention?

It is very proven that simIn the end, working with digital marketing or depending on Google to make quick decisions needs to follow these news. And oh… that one here is big.

Or Google announced or AI Mode here in Brazil. And if you still don’t know what that means, stay calm: I will explain everything to you.

If you want to understand how this functionality can affect your searches, your content and your marketing strategy, you need to provide this article. You will know more about:

• What exactly is AI Mode and how does it work?
• How does he change his way of interacting with Google?
• why isso affects content creators, companies and users
• or what changes in practice for you, here not Brazil

Well, after reading this, you will clearly understand how to take advantage (or adapt) to the new Google search model!

What is Google’s AI Mode?

Google calls “AI Mode” a new way to use search that mixes artificial intelligence with a more personalized interface. Instead of just showing links and sections of sites, he begins to chat with himself. Literally.

De facto, this novelty is a personal assistant If you search, it may be similar to Gemini or ChatGPT itself.

I do not found an idea to transform Google into a tool that truly understands you. And this is not an exaggeration.

How are you different from AI Mode?

I will separate here the points that are most interesting in the new format:

• Deeper reasoning: The system runs like the Gemini 2.5 model and understands nuances, context, intention. It is not just a key word. The real interpretation of the question.
• Search multimodal: Text, voice and image. You might want to take a photo of a plant and ask what it is, for example. He responds with a care suggestion. Legal, ne?
• Constant interactivity: It is time to continue your search, delve deeper, change your idea right on the way. And more: you can use your Gmail and Google Docs data (with permission, of course) to make the response even more personalized.
• Complete and complete answers: Nothing more than showing link. He compares, summarizes and cites. It seems like a specialist putting together an exclusive story for you.

How does this work after two steps?

So it’s hard to understand what’s behind us, just what’s behind the AI ​​Mode:

1. Query fan-out: The system breaks into several mini-questions and searches in different sources at the same time.
2. Integration of formats: text, image, voice… everything comes in and comes in a consolidated response.
3. Final synthesis: after you paste everything, summarize, compare, analyze. It gives you accurate content, with suggestions, context and updated data.

But what change when I work with content?

That part left me especially encouraged (and a little worried too, confesso).

If you create content, images, videos, products or a well-structured site, now is your time to shine. Or AI Mode puxa These are given and placed directly on the answers.

Well, it’s nothing more than Google’s list that matters. It appears within the answer generated by the AI. And that’s what I’m doing.

Let’s understand how the Gemini works and optimize it right away.

Oh, and more: it can suggest products and services based on what the user has inquired about. Então contextual positioning virou uma coisa real.

Is it a common user, or what change?

Pra quem usa o Google para tudo (type eu… and você também, né?), a diferença é shoutante.

Looking for someone more similar to a convert. You ask a question, receive a response. Do you want to continue? Só escrever de novo. It is the same name that was said before.

This saves time, avoids clicking on 10 seconds and still gives you smarter options.

It’s like a feeling when you ask for a friend who knows everything about a subject. He já responds with comparison, suggestion and correct link.

Is it possible to use this here in Brazil?

Good news: yes!

The AI ​​Mode started as an experiment in Google Search Labs, but it is still using a few for more people. E or Brazil entered the radar.

I still sell the initial verses to people, but everything indicates that it will be expanded generally in the coming months.

I believe that there is a bug in the next few hours or that the tool will be used in accordance with the disclosure of Google’s CEO.

How to activate this “AI Mode”?

There are currently two ways to receive responses from Google using this new functionality.

First access the tool’s home page, enter your search and press the “AI mode” button, as can be seen in the image:

Therefore, if you do not open this button, you will be directed to a normal search. In this case, you will need to press the existing option in the navigation menu “AI Mode”, which appears next to the “Web”, logo below the search bar:

Ok here’s a mention: When I released two posts on social network Never mind traditional Gmail, the result was here:

And now, what to do?

If you are working with content or depending on Google to attract visitors, start preparing now.

• Structure of your site
• Otimize content thinking about intention and context
• Understand how Gemini processes information

If you are a user, take advantage. Or Google will find the most useful, fast and… human (kkk).

Please note the updates and, of course, continue accompanying our contents here.

A hug and see you next time!