Zity disappears as a brand and integrates into the Mobilize Share ecosystem

Jane Anderson
Jane Anderson
Coche Zity

The carsharing company Zity, that began operating in Madrid more than seven years ago, will disappear as a brand when integrating into the ecosystem of Mobilize Share, The mark of RENAULT GROUP which offers mobility solutions. “We will take our brand further to offer you more and better mobility options”; They have indicated from Zity in a statement.

As he explains, a new application is working that will unify, under Mobilize Share, different ways of having a vehicle. These include the rent for minutes, days or months or the long -term renting. The movement will be carried out progressively, starting with the integration of the Zity Carsharing service in the Mobilize environment.

Zity service is offered since January 30 in Mobilize Share

The transition began on Wednesday, January 29, and has involved the service suspension of Zity for a few hours. As of today, January 30, the new application is already available in application stores. For Zity users, it will be enough to update the application and log in with the same name and password.
The application is called Mobilize Share & Zityand the color has changed from green to black., But from the company they point out that “Our cars, our services and our prices, will remain the same within the app

According to the change, Pilar García, Marketing & Pr Manager of Zity, has reflected on the process of brand construction, in which you work with the Coyote Creative Reserve agency to create the visual universe. “Creating a brand from scratch is the dream of any marketing professional and creativity, and I was lucky enough to do it!”; He has commented on LinkedIn. “We create a precious universe of graphic resources and inexhaustible, fresh and timeless content that transformed a commodity service into a brand with its own personality

Zity began his activity in Madrid in 2017 with 500 electric vehicles, the result of a joint initiative between Ferrovial and Grupo Renault. The objective of both companies was to promote new opportunities in the field of sustainable mobility and provide a simple, affordable, accessible and environmental alternative to the environment against traditional options.

Subsequently, Zity’s service extended to Paris, Lyon and Milan, although it currently operates in Madrid, where it has a fleet of approximately 800 electric vehicles, and in Milan. Since the late 2023 Renault Group is the only owner of Zity, since Ferrovial sold the totality of 50% of his participation in the company.
Among the latest data offered, Zity claims to count, in total, with more than 700,000 registered users and a 100% electric fleet of 1,440 vehicles.

For its part, Mobilize is the brand of the Renault group that develops Mobility solutions with the ambition to accelerate the energy transition. Among its services includes load solutions, carsharing, subscription, financing, insurance, maintenance and repair.