The club Celta de Vigo has carried out an update of your brand, one with which it reinforces and expands its Galician origins and identity. The renewal includes a new denomination for the entity, a new typography and a new domain for its website that even more close its link with the region.

The work has been done in collaboration with the branding consultant Summa, and has sought a strategic impulse to the personality of the Galician club. In this sense, as the brand has pointed out, from now on the team will present itself as Celtic in all spaces linked to communication. The denomination will live with the usual ones so far, that is, Real Club Celta, Celta de Vigo or RC Celta.

“This change responds to an obvious reality: for fans and fans, for football in general, we always went simply Celta”, Said the club in a statement.“Recognizing ourselves is recognizing our way of feeling and expressing ourselves, closer, more authentic”

Regarding identity, The shield remains intact To which, according to the club, only technical adjustments in the design have been applied. It also maintains an aesthetic that firmly bets on identification with the light blue, which stars in a palette that also has white, black, red and gold.

In this regard, the main change in the visual identity of Celta is the typography, which has been developed together with the designer Pedro Arilla. Called “Always Celtic”, It has been specifically devised for the Galician club and is inspired by art, territory and Galician tradition. “It gives visual voice to our personality: proud, brave and with its own character”, Says the club.

In addition, as part of the renewal process, the club has adopted a new Main domain: Celta.gal. Thus, over the next few weeks, all digital platforms will migrate from the current rccelta.es a Celta.gal, In what the club considers that it is a consolidation of Celta’s commitment to its homeland and to value the language, culture and identity of the region. Thus elevates its ambition and projection for not only the Vigo club, but the Club of Galicia.

“ANDThis evolution is a reaffirmation of our identity. More than a new brand, it is a way of saying who we are, where we come from and where we are going”; Explain from the club.”The Celtic brand is updated by reinforcing its personality and roots to project, with even more strength, ours”