It was born as a meme, and over time it has become a Christmas decoration first and a perfume later. And now, also on the occasion of Christmas, KFC has turned Eduardo, its popular fried chicken thigh, into a tamagotchi. He named it as “Eduardochi”.
Relive the cultural phenomenon of the 90s to continue generating notoriety
In this way, the restaurant chain continues to expand, hand in hand with the creative agency PS21the creative universe built around this particular element. Now bet on the digital gadget inspired by the digital pets of the 90s and revives a cultural phenomenonl with the intention of continuing to generate brand awareness and connect with the millennial audience.
He defines it as “the most cutting-edge Eduardo to date”, and points out that it consists of four buttons, a non-backlit screen, and a chain; and it works with batteries. As described by the brand, users will be able to interact with Eduardo, Take care of the chicken thigh shaped pet, feed it and watch it grow.
It has been created together with the promotional items manufacturer Orange Fish.
“Eduardochi” has been presented with a piece that emulates the visual and narrative codes of technological launches betting on a minimalist style, soft lighting and intriguing music to reveal the details of the device.
As KFC points out, “Eduardochi” will be available starting November 25 with the purchase of a minimum menu of 3.99 euros only through the application. It can be obtained until the available units are exhausted, which reach the 26,000 distributed in restaurants participating in the promotion.
KFC has revealed “Eduardochi” after a teaser phase in which it advanced the aesthetics of the audiovisual piece, and generated intrigue about the content of the message. The company points out that it has also advanced the launch with a banner in Gran Vía (Madrid) and visibility in its points of sale.
In addition, the brand will complement the experience with a pop up storewhich will be located in the Plaza de Callao (Madrid), from November 26 to 28. There the public will be able to get some limited units of the device, as well as access special promotions and discounts in restaurants. As described, the space will reproduce the aesthetics and experience of a technology store.
