Coffee machines converted into models of coffee shops around the world is the idea with which the coffee machine brand De’Longhi aspires to change consumer perception regarding the coffee experience at home. The brand relies on design and craftsmanship to highlight its products and convey the idea that cafeteria-quality coffee can also be enjoyed at home.
For this, it has had the creative agency Lola Madrid and the designer Simon Weisse, known for his miniature works for filmmakers such as Wes Anderson (“The Grand Budapest Hotel”, “Asteroid City”), Luca Guadagnino and Wim Wenders. Together they have branded “Tiny Coffee Shop,” a series of detailed coffee shop miniatures inspired by iconic coffee cultures such as Milan, Tokyo, Paris, Copenhagen and Berlin.
Each model has been handcrafted by the designers, model makers and miniaturists at the Weisse studio in Berlin, using traditional modeling techniques. Each façade is mounted directly on different De’Longhi coffee machines, seeking to associate the Rivelia, Magnifica Evo Next, Eletta Ultra, Eletta Explore and Primadonna Aromatic models, to a complete barista experience at home. The different models seek to demonstrate that the coffee experience that people associate with coffee shops is no longer limited to these establishments, but can be recreated at home with precision and ease.
As seen in the making of video that the brand has shared, each piece has been handcrafted for hundreds of hours to reflect the atmosphere and identity of real coffee shops. From architectural textures to aged finishes, the campaign seeks to associate craftsmanship with De’Longhi product engineering.
With this campaign. De’Longhi aims to respond to a barrier in the category. And, according to the brand, despite the fact that more than 80% of coffee is now consumed at home and that the global market for domestic coffee makers exceeds 12 billion pounds, 72% of consumers still consider that the best coffee can only be enjoyed in a coffee shop.
“We’ve teamed up with Simon Weisse to create an imaginative, immersive experience that brings the world’s smallest coffee shop, a De’Longhi, to your kitchen counter. Each design shows how a single machine can offer a complete cafeteria menu, customized at the touch of a button“said Aparna Sundaresh, Marketing Director at De’Longhi. “By miniaturizing these emblematic establishments and integrating them into our products, the project demonstrates that coffee that was once sought after on the street is now a reality at home.”.
““We realized that the design language of iconic coffee shops and De’Longhi machines shared the same precision and personality.”said Tomás Ostiglia, Executive Creative Director of Lola Madrid, “So, instead of telling people they can have coffee shop quality at home, we decided to prove it by literally turning the machines into small coffee shops around the world.”.
The campaign will be activated on digital platforms, social networks and other brand channels, as part of a broader commercial and brand strategy. Additionally, as part of the initiative, a website has been created in which De’Longhi displays the different miniatures alongside the coffee makers, highlighting their capabilities.
Likewise, the models will be exhibited at Milan Design Week 2026, seeking to reinforce De’Longhi’s position at the intersection of design, culture and innovation.
