Halloween celebrations have not yet concluded, but large American retailers are already anticipating the shopping season in their marketing strategies. Walmart has been one of the first brands to publish its Christmas advertisement and with it it positions itself as the reference point where you can find all kinds of gifts.

Walmart’s Christmas ad was released on Sunday, October 26, and was worked on alongside various Publicis Groupe agencies, including Fallon, Leo New York, Community, Contender and Digitas. The supermarket chain has also collaborated with Dr. Seuss Enterprises, the entertainment company that manages the artistic work of Theodor Seuss Geisel, also known as Dr. Seuss, author of “How the Grinch Stole Christmas!”.

Precisely that universe inspires the spot, set in the fantastic town of “WhoKnewVille”, a reinvention of “Whoville” – the fictional setting of the Grinch – that takes as a reference Walmart’s communication platform, “Who Knew”, launched this summer.

In its Christmas ad, Walmart addresses the chaos and pressure associated with Christmas shopping and preparation through humor and fantasy, positioning the chain as a busy one during this time. The company recreates the magic and visual codes of Dr. Seuss’s work, with a bizarre staging and a verse narration that transports us to a universe of magic.

Walmart also anticipates commercial events such as Black Friday to position itself in the consideration of consumers. The Christmas ad especially highlights the digital shopping experience, with a special focus on the app to find deals and place orders.