Adidas Originals has taken a step in the world of sports fashion announcing the launch of a exclusive pet collectionalthough available only in China. This line, which includes t -shirts, leather necklaces and transport bags, reflects the growing tendency to humanize pets and treat them as family members, especially in environments such as Chinese, where the total market for pet products – which includes food, accessories or health services – grew by 7.5% year -on -year in 2024, reaching 41.9 billion dollars, according to data from the USDA Foreign Agricultural Service.
There are versions for humans who can coordinate their outfit with their pets
The collection It consists of pet t -shirts inspired by the classic Cali Tee design of the 70s, available in colors such as green, yellow, blue and pink. Garments that are not only designed for animals, but also have versions for humansallowing the owners to coordinate their attire with those of their pets.
In addition to the shirts, the line includes leather necklaces with metallic details in gold and silver, and transport bags with ventilation windows.
The official launch of the collection took place on May 20 at the Adidas store in Anfu Road (Shanghai) and will be available exclusively for China from May 27.
This strategy reflects the Adidas approach in the Chinese marketwhere pet culture has experienced an boom and consumers show a strong inclination towards premium and design products.
Although the collection is currently limited to China, its success could influence future expansion decisions to other markets. The growing global demand for pet products, especially those that combine fashion and functionality, suggests that similar initiatives could find a receptive audience in regions such as Latin America and Europe.
The Adidas Originals pet collection Not only does it represent an expansion of the brand towards new market niches, but also reflects a deep understanding of current cultural and consumption trends. By integrating design, functionality and an emotional marketing strategy, Adidas is positioned as a brand that understands and responds to the new forms of relationship between humans and pets.
