The scene opens in a fictitious session of group therapy: “That owl told me that I was going wonderfully … until I tried to speak in real life”. With a marked humor tone -and a direct reference to the iconic bird of Duolingo, the prety launza language platform “The best duo”, A campaign that challenges faith in gamified applications and claims teaching between people as the strongest path to dominate a language.

The contents of the campaign, which is distributed in Pre -Ply networks and channels, combine satirical sketches that have the underlying message that a points marker or a chatbot cannot replace empathy, trust and personalization provided by a human teacher.

“Learning a language is not just memorizing vocabulary or maintaining an exercise streak”summarizes Sofia Tavares, brand director at Prety. “It is to understand a culture, gain trust and build relationships. A human teacher offers empathy, trust and personalization, qualities that no algorithm can replicate”. Under that premise, the company seeks differentiate at a time when artificial intelligence dominates the conversations of the sector.

To show that behind “the best duo” there is more than A competitor jokePrety has exposed, as part of the campaign, testimonies of professor-student couples that exemplify the impact of personalized teaching:

• Daniel & José Luis – After 1,400 classes Daniel, mental health professional in the United States, already performs psychiatric evaluations in Spanish, covering a critical gap in health care
• Gustavo & Mónica – Eight years of video calls from Costa Rica translate into a job rise for Gustavo and a friendly friendship in cultural exchange
• Chris & Luis – Chris learned Spanish to connect with his wife’s family and raise his children bilingually

And although some of these doubles accumulate many class hours, the brand emphasizes that the key is not the quantity, but the quality of the link, given that the linguistic processes advance to different rhythms according to the person and, even, even a brief relationship with a teacher can trigger huge progress If there is connection.

The campaign is a turn in the competitive narrative: until now, viral humor was almost exclusive territory of Duolingo. But Prety turns it around and uses satire not only to entertain, but to reinforce its positioning in a market saturated with algorithmic promises. In this way, Prety has opted for reposition the teacher as a competitive advantage, Combining transformed life stories with a strategic discourse that questions the cult of AI.