The saying “beauty is inside” is more reality than ever in the new campaign of No Uglyneozyous brand of functional drinks. Designed by the Creative Agency Drug5 aotearoa, Part of Accenture Song, has turned the bacteria that are part of the intestinal system into small works of art.

The campaign, which is entitled “Biome”, It seeks to promote the brand’s GUT drink and publicize its positive impact on digestion and intestinal health. For this, real bacteria have been put under the microscope No Ugly Gutthe Bacillus Coagulans, along with colorful dyes, and its growth in agar plates has been cultivated.

In collaboration with the microbiologist Dr. Siouxsie Wiles, the team designed bacterial growth to reflect the beauty of a prosperous microbioma. The imagins seek to demonstrate The natural beauty thatIt exists inside the body when the intestine is at its best.

“Our drink helps balance the microbiome, eliminating bad bacteria so that good bacteria can prosperR “; said Aaron Taylor, director and co-founder of No Ugly, in a statement.”The objective of our new work is to improve our scientific credentials, at the same time that we demonstrate how beautiful the “good” bacteria can be in the intestine. All this is part of our mission to eliminate the ugly of the world of well -being“

For their part, from the agency they point out that the campaign also intends to work the Values ​​and brand philosophythat fights some of the practices of the well -being industry, such as the glorification of external beauty. “This campaign counteracts that thought by showing that inner beauty is much more important in converting internal intestinal health into a literal work of art“said Damon Stapleton, creative director of drugs5 Aotearoa.

The campaign, as they point out from the brand, will have activations in print media and in external advertising, and will be backed by pieces for social networks. Non -Ugly has shared a couple of pieces showing how the cultivation of bacteria and the photo shoot was made.