It is possible that in the not too distant future Internet search engines disappear, at least as we have known them so far. And is that the artificial intelligence It will transform the way we look for online information and a new stage of the SERP (Search Engine Results Page) is about to start, as Google He launches his new model.
As the Technological Portal collects 9to5googlethe company has already begun to prove internally “IA mode” For search, which means that it could soon be available to other users. Google has invited its employees to use this new search model based on artificial intelligence, which seems to combine the chatbot interface Gemini With more traditional search results.
Google’s proposal is oriented to consultation through Large questions, and not as based on keywords as until now. According to the aforementioned medium, the AI mode would be a tab that is located next to the search filters news, images, purchases, etc.
The first glance shows an answer to the question “How many spaghetti boxes should I buy to feed 6 adults and 10 children, and have enough for a second ration?” The answer shows Reasoning capabilities of the tool, since it calculates the amount of spaghetti necessary depending on the size of the portions for children and adults; and also offers links of interest.
As can be seen in the image, the answer offered by the search mode occupies an important part of the screen, which could be inferred that traditional results, which are shown in ready format, would be displaced. It also includes a module on the right side with some links, presumably those on which the tool has been based to respond.
The new search model is designed to answer exploratory questions, That is, those that cannot be easily answered with a quick search on Google. According to the internal mail to which the aforementioned media has had access, the company describes the new experience as “Search that you investigently investigates you, organizing information in easy to digest breakdown with links to explore content on the web ”.
At the moment, Google’s new experience It is being tested by Google employees in the United States, Although I could see the light this year. In the last presentation of the company’s results, Sussian Pichai, CEO of Google, said that “2025 will be one of the most important years for innovation in searches so far“
The search AI GOOGLE mode would be an important step in the competitive battle that it maintains with OpenAi, whose Chatgpt He has caught the attention of users worldwide over the last years. Moreover, according to the similar data for last January, the Chatbot website stands as the sixth most visited globally, and supposes its highest position so far.
Google remains the first option.
