Mahou San Miguel expands its drinking proposal and diversifies its business. To beer, with brands such as Mahou, San Miguel or Alhambra; And the water, with Solán de Cabras or Sierra Natura, now adds coffee with coffee 170. The company ventures in this territory with its own brand destined exclusively to the hospitality sector.
As announced in a statement, Café 170 will initially be marketed through Voldis, the Mahou San Miguel distribution area, and will reach the market in early 2026 with a progressive deployment plan, but with the ambition to climb at the national level.
The company also creates the coffee business unit
Together with the announcement of the brand launch, the company has also announced the creation of the coffee business unit, in a movement for diversification beyond beer and that presents as a strategic route for future growth. The division will be led by Jesús Gómez Cáceres, who so far exercised as general director of the coffee business unit in Pascual. He will report to Peio Arbeloa, general director of Business at Mahou San Miguel.
As they express from the company, the initiative reinforces the position of Mahou San Miguel as a strategic partner in hospitality, with the extension of the portfolio of products and services aimed at providing comprehensive solutions to the sector. The ambition, he points out, is to become one of the leading coffee operators in this channel in Spain.
The company points out that the movement aligns with its purpose. “In Mahou San Miguel we believe that sharing a coffee is much more than a break: it is a time to connect, talk and create experiences that unite us, to continue with our eyes into our purpose to enrich relationships to enjoy a shared life”, Have expressed through LinkedIn.
Peio Arbeloa ensures that the entry into the category is a sample of how Mahou San Miguel continuously explores new territories beyond beer to reinforce its leadership. “Coffee perfectly complements our current portfolio and will allow us to be even more present in the moments of enjoyment that our consumers share in bars and restaurants”He said in a statement.
For his part, Jesús Gómez Cáceres, responsible for now for the new division, explains that the will of the company is to offer a unique value proposal in the coffee world, as described, “PEarlier especially for the hotelier, with the aim of being a solid ally for our clients and helping them raise their offer and connection with the consumer”
Regarding the brand, he points out that Café 170 is a brand that combines excellence, innovation in service and a modern and differentiating identity.
The coffee business unit is a new commitment to innovation and diversification by Mahou San Miguel in a market that is experiencing significant transformations. The commitment to the category of coffee adds to the one that is performing in the field of functional drinks. In June of this year he announced the start -up of New Drinks, a Marketplace and an open innovation platform focused on disruptive drinks and the anticipation of consumption trends.
