The National Creativity Awards 2025, organized by him Creativity Club, They have already announced their winners. In the section of Strategy 28 metals have been delivered, among which are 5 golds For brands such as Wallapop, Volkswagen or Magnum.

As explained by C de C at the time, the section of Strategy is designed to recognize excellence in the design and planning of actions aimed at achieving objectives of brand communication and construction. It has the subcategories brand consistency, brand repositioning, disruption, tactics, insight and low budget.

>> See interactive reports of C of C 2025

Gold winners in the strategy section

“Find Your Summer” by Lola Mullenlowe for Magnum

“Find Your Summer”, designed by the Lola Mullenlowe agency, for Magnum, was aim Destationalize ice cream consumption and boost product sales during winter. The brand invited British consumers to find summer in the cold with a creative concept and a narrative focused on the sun’s rays.

The campaign was composed of external advertising graphs, based on photographs of Ale Burset; and a spot directed by Juan Cabral. It also included an application to find suitable places to enjoy the sun in real time, and a geolocalized push notification system to send discounts for magnum in stores near the location.

“Find Your Summer” has been awarded with a total of five golds in this contest: one in ideas, this strategy, another in media and two in Craft.

“Find Your Summer” has received two golds in the Craft section, one for its address and realization, and another for its photograph. In addition, he has received three other golds in the sections of ideas, strategy and media. Also recognized with the National Creativity Grand Prize This year, with these awards, the agency closes an excellent cycle of festivals in which he has requested recognitions such as the Grand Prix outdoor in Cannes Lions 2024 for “Find Your Summer”, for Magnum, or the gold in the category of best international campaign in the 2024 Effective Awards for “Stick to the original”, also for Magnum.

Lola Mullenlowe has been the advertising company with the best performance in this edition of the festival and is among the agencies that currently stand out for their advertising proposals.
In addition, Magnum is also, together with KFC, Cupra and Samsung, among the advertisers who currently lead Spanish creativity.

“I offer me”, from Revuelta and Mono Madrid for Wallapop

“I offer myself”, designed by the Revuelta and Mono Madrid agencies for Wallapop, sought to raise awareness about excessive consumption. For this he trusted Jon Kortajarenawho after starring in the previous campaign of the brand in the same line, now offered to the media that would like to interview him to talk about sustainable and responsible consumption.
After making a magazine screen, it was finally selected SMODA, The supplement of The countrywhere an interview to the model appeared by addressing the theme. The article was accompanied by photographs in which Kortajarena wore second -hand garments from the second -hand platform.

“I offer me” has collected two metals in this edition of the National Creativity Awards, and among them this gold stands out.

It should be noted that Mono Madrid It is among the advertising companies with the most awarded client portfolio, having collected awards for four different brands such as Vips, Wallapop, Movistar Prosegur Alarms and Cope Chain.

“Forever Golf”, from fire walks with me for Volkswagen

“Forever Golf”, designed by Fuego walking with me, was part of the 50th anniversary of the Volkswagen model. For this, several audiovisual pieces were developed that they were looking for claim golf as an icon of the youth spirit. Through recognizable scenes for several generations and a connection with the culture, the brand sought to reposition itself as a Love Brand.
The campaign was completed with another spot, “copla”, in which a car connection was pursued with a shared culture between generations.

The “Forever Golf” campaign has received three metals in this edition of the Festival, among which this gold in strategy stands out.

Thanks to this campaign, Fire walk with me It is one of the advertising companies that have achieved the best performance in this edition and that currently stand out for their creative proposals. It is also one of the agencies with the most awarded client portfolio, having collected awards for four different brands -jumpers, Volkswagen, What the Sleep and Koi Vodka.

“Long live the King”, by VML The Cocktail for Burger King

Burger King wanted to position himself as a family brand and, for this, he created “Long Live the King”. The campaign was devised by VLM The Cocktail -A of the agencies with the most awarded client portfolio- and proposes a spot that explores the anger of the older brothers upon receiving a little brother. Betting on humor and reinforcing its natural brand territory and its market positioning, the company claimed to be the site where the firstborn can continue to be Reyes.

“Long live the King” has collected two golds at this festival: one in ideas and this in strategy.

“Nobody Should Die At Xmas”, by Doubleyou for Open Arms

At the end of 2023, the NGO Open ARMS He wanted to sensitize around the drowning of migrants that occur in the Mediterranean. The action “Nobody Should Die at Christmas”, designed by the agency Doubleyou, It consisted of filling a beach from Barcelona of clothing and shoes for Symbolize shipwrecks. This took advantage of the 75th anniversary of the Universal Declaration of Human Rights to maximize its impact.
The campaign also included a special OpenNarms mission with A special collection of garmentsaimed at raising funds for the organization, and actions of scope and visibility with celebrities and influencers, including Rozalén, Dani Rovira or Silvia Abril.

“Nobody Should Die at Christmas” has achieved three metals, among which a gold in ideas and this gold in strategy stand out. The campaign was active until January 6, 2024, hence it has been considered in this edition of the contest.