The brand of men’s grooming products Old Spice It has been positioning itself in the market for years and gaining relevance by portraying new masculinities through humor and lightheartedness. and your christmas advertisement For this year it is no less.

The spot shows how Santa Claus, representing the figure that already characterizes the brand, turns boys into men by giving them Old Spice products. He does it under the motto “Give the child. Smell the man” In one piece he has had the Friday agency, the production of The Thing and the director Greg Bray.

From a comic standpoint, the ad posits Old Spice as an ally of men in their maturation process. In addition, the piece shows some products of the brand, as a deodorant or shampoo, as a possible gift for the upcoming Christmas holidays.