Last week Airbnb updated its platform to include a new functionality that will allow hiring services to enjoy in the reserved accommodation, such as chefs, massages, hairdressing or personal training; and discover experiences to be carried out in the chosen destinations. Now, Zara It also bets on improving consumer tourist experience with the launch of “Travel Mode” (Travel mode).
The Inditex brand, which is celebrating its 50th anniversary, now provides the possibility of buy items through applicationn in the places to which they travel and receive them in the accommodation, in addition to offering Recommendations of experts on restaurants, museums and other local activities. It also allows you to share memories of the trip by sending digital postcards To loved ones.
At the moment, travel mode has been activated in United Kingdom, Japan and Italy. Specifically, in two cities for each market: London and Mancherster, Tokyo and Kyoto, and Milan and Rome. It is available through geolocation activation in the application, and can also be used without connection. When you log in to the app, the user can choose whether to activate the mode for the market or region that visits or if you prefer to stay in your own market.
As Zara explains on its website, the new functionality only allows you to see and buy items available in the destination market, and their prices are adjusted to the local currency. Similarly, the available payment methods are based on local options.
The initiative is one more step on the trip of Transformation towards experience that Zara embarked a few years ago. With Travel Mode, the fashion brand expands the borders of the retail and is reinforced in omnichannel by combining convenience, content and trade.
Similarly, the new functionality continues expanding the universe From Zara, who has not limited himself to fashion for a long time, and brings it closer to other lands, such as Lifestyle and Tourism to continue improving consumer experience, as he has previously done with gastronomy, as he demonstrated with Zachoffé, his concept of cafeteria.
