The Premis Impactconvened annually by the Col·legi del Màrqueting de Catalunyathey have taken a step forward in the positioning of the advertising industry against Greenwashing. The organization has modified the basis of the contest to, for the first time, consider the environmental and social impact of creativity.

As announced in a statement, this year not only will be taken into account positive social and/or environmental values of the candidacies in a transverse way in all categories, but also will penalize Greenwashing and Social Washing.

In this way, in addition to evaluating notoriety, creativity, loyalty, purchase intention, consumption experience and conversational impact of each case, it will also be met:

• The positive social and/or environmental valuesthat is, the contribution to reflection or a change of perspective, perception or behavior that is positive for society as a whole.
• The socially and/or environmentally legitimate statementsThat is, the penalty of works that, despite having a positive impact on business criteria, are communicatively incoherent with the real impact of business activity on people or the planet and/or can be identified as Greenwashing or Social Washing.

The document of the participation bases published by the Premis Impact impact demonstration reached. “For the first time, the impact on economic or communicative results for the brand will be assessed, but also the impact on the environment. This is very valuable because creativity is never neutral, and it is a way to help us realize it ”says Jesús Revuelta, founder and creative director of the Revuelta agency, and president of the jury of this edition, in statements to Reason.WHY.

For the president of the jury, the aspect of The penalty In case of Greenwashing or SocialWashing. “This is very relevant because the festivals mark what is the exemplary work for the sector, in which we look as a guide“, says Revuelta.”This will make us look in the mirror so as not to make the mistake of thinking that we are doing a fantastic job at the creative level and results, but that it is negatively contributing to the environment”

The movement is a Tangibilization of sector commitments With the positive impact, and the initiative is expected to feel precedent. “There are two major changes that hopefully other awards and festivals take into consideration, because we cannot isolate ourselves from the world in which we live“, She states to this medium.”The results of what we do go beyond the results of the clients for which we work”

The impact awards 2025

Each year the premises impact value marketing, advertising, communication and public relations that have most impacted the sector
and in society during the last year. On this occasion, all those works published between January 1, 2024 and March 31, 2025 will be able to opt for the awards.

The registration period in all categories is already open and will end next Monday, May 26. The premises impact 2025 will be delivered to the nit of communication and màrqueting, That will take place on July 3 in Acex, the old IMAX in the Port Vell in Barcelona, ​​the same space that has hosted the latest edition of the Copa América de Vela.

The premises impact consider ten categories:

• Impact of brand construction
• Impact of creativity/idea
• IMPACT OF THE MEDIA STRATEGY
• Research impact
• Design impact
• Impact of product innovation
• Production impact/Craft
• Impact of corporate communication
• Impact of social networks
• Impact of the event

Three trophies levels are delivered for each of the categories: gold, silver and bronze.
The works that are presented to the awards must do so including in their registration a description of the project, technical file, context, objectives, demonstration of the impact achieved and link to the pieces.

The premises also impact They recognize the work of professionals Individually. In this sense, the contest consists of nine categories:

• Corporate communicator
• Marketing professional
• Brand strategist
• Media strategist
• Creative
• Customer manager
• Creator/Ay digital content producer
• Developer/year responsible for data or technology
• International Professional

The jury of the impact awards 2025

The jury of the impact awards is composed of 40 professionals of marketing, advertising and communication. It will be chaired by Jesús Revuelta, who has highlighted the quality of the composition and its reflection of the diversity of profiles and visions of the Catalan creative industry.

Each category will be evaluated by four professionals and will have a president:

• Brand construction category
  • José Maria Piera, Human in Humansdid – President
  • Tomás Ferrándiz, Creative Executive Director in BBDO
  • Black Isabel, Global Brand Manager in Estrella Damm
  • Marta Castillo Sampedro, Head of Brand & Marketing at Back Market Spain
• Idea category
  • César García, Creative General Director of Mrs. Rushmore – President
  • Pipo Virgós, creative director
  • Helena March García, creative director at Independent
  • Olivia Santana, Marketing Manager in Vegetables
• Corporate communication category
  • Cecília Taieb, Global Head of Communications in Seat & Cupra – President
  • Iggy Ten, Managing & Executive Creative Director at Oatly
  • Núria Torres, director of corporate marketing and programs in Fundació La Caixa
  • Laia Mas, Business Partner in brand strategy with Massalmon
• Design category
  • Roberto Fara, Chief Creative Officer Spain at Ogilvy Spain – President
  • Nacho Padilla, brand and advertising manager at Renfe
  • Carla Tramullas, creative director
  • Jaume Leis, Film and Design Director in Orson
• Media Strategy Category
  • Anna Muñoz, Customer Service Director at UM, IPGmediabrands Group
  • Rosa Varona, Director of Commercial Content at Grupo Godó
  • Xavi de la Cruz, Executive Creative Director at Doubleyou
  • Catarina Vicente, Marketing Lead for Europe and Asia in Docker
• Social networks category
  • Emma Pueyo, Creative Partner today
  • Uri Fernández Tur, Executive Creative Director in Fuego walks with me
  • Marçal Valls, Marketing in Oysho
  • Pablo Leonard, Agency Director Influence in YouPlanet
• Event category
  • Helena Clement, South Brand Marketing Director at Nike
  • Bea Rebolll, Marketing Director at Reebok Iberia
  • Rubén Navarro, expert in strategy, marketing and brand at Esic Business School
  • DRISS ABOUK MUÑOZ, Executive Creative Director at Havas Creative Barcelona
• Product innovation category
  • Joakim Borgstrom, CMO & Co-Founder on Twise.AI
  • Carlos A. Macho, Co-Founder & Chief Marketing Officer in Joblanders
  • Cristina Roig, General Directorate in Heura Foods
  • Pablo Chiner, Chief Marketing Offer in Freshly Cosmetics
• Research category
  • Mar Deus, founder of Emedeeme Thought Workshop
  • Joana Aznar, Consumer and Brand Insights Lead at Pepsico South West Europe
  • Alexandra López, Partner in The Hunter. Intelligent Services
  • Adrián Mediavilla, Co-Founder of (GranPaso) Strategy Company
• Production category
  • Christian López, Independent Creative Director at Created by Us
  • Olga Duerto, founder and executive producer in Indomita
  • Eugenia Esquerdo, Executive Producer in Blua
  • Enric Costa, Marketing Director at Farggi, the Menorcan

More info.: Premis Impact 2025