“It’s Finger Lickin ‘Good” (to suck your fingers’) is the slogan that, globally, has accompanied KFC For years and transfers the cracking and irresistible character of his fried chicken. A claim that also evokes a way to consume it that It collides with the decorum, Good forms or the usual protocols when sitting at the table.
KFC Canada Now collect this idea in your new campaign, entitled “Sorry, Manners” and devised by the creative agency Courage. In it he puts aside the good manners at the table and celebrates with humor, pride and without complex the joy of enjoying the fried chicken as conceived: with the hands.
To do this, it proposes a fun scene, set at a dinner in the purest style of the French court, or the popular series “Los Bridgerton”. What seems like a peaceful environment is revolutionized before the appearance of the brand’s products, so that the refined gastronomic rituals are abandoned and diners devour with their hands and without containment the KFC chicken.
The campaign has had production of Partners Film.
“We not only remind people of what makes KFC irresistible, but we show it”Said Katherine Bond-Debicki, Marketing Director KFC Canada, according to Little Black Book. “With ‘Sorry Manners’, we wanted to reinforce’ Finger Lickin ‘Good’ with a culturally relevant perspective and a creative execution that was not only visually interesting, but also entertained with a distinctive touch of KFC”
The announcement, as they point out from the agency, part of a brand truth, which is that the fried chicken is not eaten with decorum. This idea is tangible in a simple, fun and fresh way that connects the KFC slogan with a visual expression, highlighting the contrast between elegance and indulgence, moderation and debauchery.
Is part of the brand platform “Unopologetically KFC”.
“Sorry Manners” is already running on television, digital media, exterior advertising and social networks in Canada. On digital platforms, the brand is reinforcing the content with content that deepens the contrast between the elegance and sophistication of the time setting and the way of consuming its product.
