Marián Mouriño, President of RC Celta, She was one of the guests of the program “The Revolt”, directed and hosted by David Broncano on La1. After the interview with the actor Dani Rovira, the board chatted with the presenter about the club, the players and some other recent sports controversy. Beyond that, the team marketing strategy It was also a topic of conversation.
And Mouriño spent a few minutes talking about “Oliveira two hundred years”the anthem created by the singer C. Tangana on the occasion of the centenary of the Galician group. As expressed by the president and some of the program’s viewers, and as those responsible for the brand also told reason.Why a few months ago, It has strengthened the relationship between fans and increased the feeling of belonging.
The video clip of the song, worked with the production company Little Spainpremiered at the beginning of 2024 and has become one of the most prominent sports marketing actions in our country. The work has been recognized internationally in advertising competitions and festivals such as Cannes Lions, the National Creativity Awards or El Sol.
A sponsorship to find a sponsor?
However, the key point of Mouriño’s intervention in the program was the gift she gave to the presenter. It is customary for all the guests to give a present to Broncano and on this occasion the President of RC Celta has chosen to give him a game. Or rather, sponsorship of a party. Specifically, Celta will play against Betis on February 8.
“They tell me you need a little audience“, Mouriño joked, alluding to the fight that the TVE space maintains for the public with “El Hormiguero”, a program on Antena 3. “The Celta players are going to come out with the shirt and with La Revuelta on their sleeve. You are going to win the audience and I am going to win the game“Mouriño assured the presenter. “I guess now El Hormiguero will sponsor Bayern Munich, or something like that“Broncano also joked.
To reflect the commitment, the board gave the presenter a home shirt with the “La Revuelta” logo on the left sleeve. In this way, as expressed by Mouriño, it is expected that at the meeting the image of the program will appear along with those of other brands that are currently sponsoring the team and that have a space on the uniform. On the shirt they look Galicia Star 0.0; Hummel and Abanca; and in the pants Siweb and Recalvi.
The truth is that the initiative represents, in itself, a promotional evening action for RC Celta, since, at least in this 2024-2025 season, The club does not have a sponsor for the left sleeve which “La Revuelta” will promptly occupy.
In the previous season, the Chinese cryptocurrency and digital payments company EBpay She was the one who occupied that place on the first team’s shirt.
RC Celta’s gift to “La Revuelta” is evident, in prime time – it brought together 1,756,000 viewers on average and obtained 13.5% of the screen share -, that the space on the Vigo team’s shirt is free and can be occupied by those brands that want to be linked to the club, its players, its sporting career and its values.