Wineries of the Heirs of Marqués de Riscal She was appointed, in November last year, as the best vineyard in the world in the International World’s Best Vineyards 2024. Now the brand has launched a 360º communication campaign to publicize both the title and the differential proposal that has allowed it to obtain it.

The campaign takes place under the title “Risk all”, A simple word game in English that creates a parallel between the name of the winery and the concept “risk everything.” “Risking we made the impossible possible”, He says in a video in which he reviews some of the great milestones of the winery.“The risk is what has led us to be what we are, the best vineyard in the world”
The creative concept, as they point out from the company, evokes the brave essence of Marqués de Riscal.

The campaign consists of a series of graphic pieces created by the designer and illustrator Isidro Ferrer, Who was the National Design Award 2002 and National Illustration Award 2006. Through these images, which capture their spirit of innovation and risk, the winery tells three great milestones in its history.

The first of the graphs claims the introduction, in 1862, of the Bordelés Method in Rioja, which derives in the creation of the Médoc Alavés by the hand of the Bodeguero Master Jean Pineau.

Secondly, tribute to Juana Zavala and Guzmánwho took the reins of the winery in 1888 after the death Her husband Camilo Hurtado de Amézaga and registered the Marqués de Riscal Marqués brand. Later, in 1895, Marqués de Riscal’s wine was the first non -French wine to get the diploma of honor of Bordeaux exhibition. Since then, Marqués de Riscal looks like a Diploma’s reproduction on the Marqués de Riscal Reserva label, one of the most iconic wines in the cellar.

The third graph value the construction, in 1999, of the Vanguard Hotel designed by architect Frank Gehry. The installation involves the epicenter of the city of Marqués de Riscal wine, opened in 2006 and located in the medieval town of Elciego. From it he offers a universe of experiences to enjoy wine through the five senses, with the Marqués de Riscal hotel as an architectural jewel that fuses art, tradition, design and wine tourism.

Likewise, as explained by Marqués de Riscal, the Barón de Chisel wine will also be highlighted, whose first vintage, as they point out, Rioja revolutionized and was a precursor to high expression wines.

“This award places our cellar at the top of the world viticultural panorama“, they point out from the winery in a statement.”We believe that this award is a perfect occasion to promote the culture of wine and bring the history of Marqués de Riscal to new audiences, as audiences that value culture, architecture, art and transformative experiences”

The “Risk All” campaign is already executed with outdoor and media advertising activations. A specific website has also been created, and the lottery of a stay for two people in the facilities of Marqués de Riscal. The experience includes a visit to the wedding, wines tasting, access to the Vinothérapie Caudalie spa, food at the Marqués de Riscal restaurant and Aljamienot at the hotel.