The creative agency Mrs. Rushmore has released the departure of Inés Fernándezthat since September 2023 was the position of Director of Communication and Brand. In addition, he has announced that the position will not be replaced as part of the synergies and collaborations that involve their arrival at the campus of WPP
In a statement signed by Eva Gutierrez, CEO of Mrs. Rushmore, it is indicated that the decision is part of a internal reorganization process which affects several departments of the agency, coinciding with its recent transfer to the headquarters of the Ríos Rosas Street, in Madrid.
Until January the office of Mrs. Rushmore was located on the Gran Vía
At the beginning of this year Mrs. Rushmore told goodbye to the number 27 of the Gran Vía, which for almost 25 years hosted her iconic office, one of the work spaces with the most personality of the Spanish advertising sector. The agency announced its transfer to the WPP facilities, an advertising group to which it belongs, as part of a plan of International unification. Until then, Mrs. Rushmore was the only WPP agency that had not been established in the Campus, which was opened in 2019.
The objective of the group with the movement has been Gather all its companies at the same point and “Configure a more integrated, connected and collaborative work space, seeking to establish synergies”, As expressed then in a statement.
Four months later, Mrs. Rushmore announces the departure of Inés Fernández, who arrived at the agency almost two years ago to occupy a Post creation again, After exercising the responsibilities associated with the communication of the Creativity Club since 2004.
“Mrs. Rushmore deeply appreciates your dedication and experience, which have contributed to strengthening the brand image and improving both internal and external communication. We wish you the best in your future projects“; expresses Eva Gutierrez in the statement.
One of those projects could be, precisely, return to the Creativity Club. And is that Inés Fernández is part of the Board of Directors proposed by Juan García-Scuder, Creative Studio Leather Founder, as part of its candidacy for the presidency of the entity. The partners and partners are summoned to a voting process that will conclude on May 22.
Before the arrival of Inés Fernández to the company, Miguel García Vizcaíno, creative president of Mrs. Rushmore, said: “It is a luxury to have the help of Inés as a guardian of our brand. We have a very special brand and culture and we want to maintain them and send them to everyone”
However, the position will not be replaced, but it will be assumed by WPP, as inferred from what has been pointed out by the agency. “The arrival at the WPP campus has opened the door to new synergies and forms of collaboration with other companies in the group, which has led to a redefinition of functions and structure”, It is exposed.
Nicknamed as “The matrix”, The WPP headquarters has six floors and a total area of 35,000 square meters, and was at the time the largest WPP European campus. Now it brings together all the brands that make it up and operate in the Spanish market.
