Publiespañathe advertising arm of Mediaset Spainhas launched a new advertising format for linear television. It’s about Ad corner and offers five -second overprints in the lower left corner of the screens during the live broadcast of the audiovisual group channels.

The format was released on March 30 by Festina, which opted to perform a special action in the framework of the change to the summer schedule. The watchmaking brand carried out a kind of countdown with the intention of reminding the spectators the advance of one hour in the clocks. The firm took the opportunity to promote the products Lotus

As Publiespaña explains in a statement, Ad Corner has the capacity to provide High visibility to the messages of the brands without interrupting the viewing experience of the public. In addition, it ensures that it provides new possibilities of connection with the audience in real time. In the case of Festina, he points out that he has reinforced his positioning of Festina and created a natural connection with the time of the time change.

The company explains that the new format stands out for its new location in the screen space. “For the first time this occurs in the lower left corner, unpublished location that offers high visibility to advertisers without interrupting the viewing experience”, Says Publiespaña in its statement.

With Ad Corner Publiespaña extensively its catalog of commercial options for advertisers, which, he says, reinforces their commitment to brands and offering the best and most efficient communication environment for their campaigns,
In this sense, in recent weeks he has also launched Golden Roll, a sale format to CPM (cost per thousand) composed of an exclusive block of a single spot offered in the realities of Telecinco; and with Ad in content, A multidispositive format that inserts the advertising message for 15 seconds by framing the content that the viewer is visualizing.