McDonald’s spreads the magic of Christmas this year with “The Gift of McDonald’s”a new campaign developed by Leo Burnett London that transforms the chaos of the holidays into a moment of joy. As part of its “Fancy a McDonald’s” brand platform, the ad uses universal insight of taking a break during the hustle and bustle. It was directed by Nicolai Fuglsig, known for iconic ads such as Sony’s “Balls” and Coca-Cola’s “It’s Mine.”

The story stars two exhausted parents who go through a whirlwind day of Christmas preparations. His spontaneous trip to McDonald’s triggers an unexpected spectacle with shiny golden arches, snowball-throwing characters like Grimace, and even a huge Big Mac that comes to life. All this at the pace of “Satisfaction” by Benny Benassi. The result is a drive-thru experience filled with light, laughter and Christmas spirit.

The advertisement has already premiered on Television, coinciding with the launch on the British network ITV of the program “I’m A Celebrity… Get Me Out Of Here”.