The history of Cruzcampo once again traces streets in the heart of Seville. On the land where, since 1904, the emblematic brewery founded by the Osborne brothers stood, the city is now planning one of its largest urban developments: the new Cruz del Campo neighborhood, which will incorporate a series of beer references into its street. From Master Brewers Avenue, to Gambrinus Street, Beer Alley or Barriles Square.

Where Cruzcampo began its history, inspired by the Cruz del Campo temple – a 14th century landmark linked to the origin of the Sevillian Via Crucis and, by extension, Holy Week -, a new residential network will now flourish with more than 2,000 homes, of which almost 900 will be officially protected. In October, the City Council inaugurated a 70,000 square meter park in the area, beginning the transformation of a hitherto industrial space.

The choice of names not only responds to the lexical universe of the beer, but also to the local legacy. Gambrinus Street is also a nod to the mythical beer bar of the same name, historically linked to the brand, while the Old Factory roundabout marks the almost liturgical point of origin of this urban narrative. It is a cultural, historical and social gesture that seeks to preserve on the map the emotional mark of Cruzcampo in the city where she was born.

The project, which will be put to a vote in the municipal plenary session, already has the support of the District Board. And, beyond the tribute, it represents a model of urban regeneration where brand identity and city identity converge. The Cruz del Campo neighborhood not only recovers land for housing, but also activates a symbolic dimension that intertwines industry, memory, heritage and community.