Although it often goes unnoticed by the skin plays a fundamental role in pleasure, and to remember it the Brazilian cosmetic brand O Boticário has created “Her touch”, A digital book oriented to women and dedicated to highlighting and exploring the skin as an erogenous organ and demolishing barriers still persistent with regard to female desire.

The elaboration of this guide has been work together with the creative agency Almapbbdo and the editorial Labrador editor. It has been written by the sexologist Mari Williams and illustrated by the Brazilian artists Estela Carregalo, Gio Simões, and Larissa Constantino. It was launched in March and is still available in electronic version for free through Amazon for adult users.

“Her touch” connect directly to the fragrance “her code”, One of the best -selling perfume brands for 2023 and whose narrative also focused on female pleasure. “‘Her code’ was the first perfume brand in Latin America to start a conversation about female pleasure and although we have progressed, there are still many taboos“; Marcela de Masi, Executive Director of Branding and Communication in Boticário Group commented, according to The Stable.

He also ensures that the initiative responds to the will of women to learn more about their own desire. According to data collected by the brand when it launched “Her Code”, 12% of women associate the concept of pleasure only to sex, which reinforces that experience is much more than the act itself.
In this sense, the brand considers pleasure a land with opportunities to position and connect with the audience, inviting women to explore their bodies and their own pleasure.

The digital book consists of more than 160 pages in which the skin is addressed as a vehicle for Awakening sexual pleasure and also as a tool for self -esteem. It moves away from informative and technical tones, and is committed to a poetic, artistic and subtle approach seeking to awaken the imagination of women.
The guide seeks to be a reminder of the right to tenderness, rest and self -care.

The initiative campaign has included events in which experts in sexuality, activations in social media and collaborations with content creators have participated. With the intention that they promote the book a printed version has been created.