The artificial intelligence conversational, The one behind chatbots and digital assistants will reach global revenues of 14.6 billion dollars this year. Growth is driven by the commitment of companies in tools and services of this type and the implementation of AI agents.
The forecast, made by the Juniper Research research firm, also establishes that in the face of 2027 the revenues of the conversational services will exceed 23,000 million dollars. Positive evolution is driven by the growing business demand for Automation and digitalization solutions of the relationship With consumers.
Asia and North America lead the growth of the conversational AI
According to the report, the largest region in terms of revenue from conversational artificial intelligence services in 2025 will be Asia, promoted by China; followed by North America. However, the United States is the leading country in terms of revenue due to conversational due, mainly, to the presence of large suppliers, such as Google, IBM or Microsoft Azure.
The revenues of the conversational will be conditioned by the adoption of tools both among consumers and in companies. According to Juniper Research it is perceived greater use of chatbot In those markets in which companies have implemented these tools for different cases of use. In China, for example, many retail and bank signatures have included the conversational in their proposal.
In this sense, the regions that will provide the most significant opportunities for the provision of conversational services in the near future are Asia, India and the Pacific markets. They are followed by Africa and the Middle East, and Europe.
Factors that will boost the conversational AI
In addition, there are a number of key factors that will boost the market growth of the conversational for the next five years. The first will be the technological progress and sophistication of tools of artificial intelligence, which will favor the implementation of solutions that allow the automation of the first interactions with customers or the management of contact centers.
Another aspect that, according to Juniper Research, will favor the conversational AI market, as the tools are perfected, is the cost optimization and its ability to handle a greater proportion of interactions with customers. Companies will seek to automate more conversations as they perceive the positive impact on the cost and added value.
The search for more conversational interactions between brands and consumers will also play an important role, and this will be driven by The adoption of integrated platforms by brands. A clear example of this is the adoption of Wechat in China and the use that consumers make of the different functionalities of the application: communication, social network, purchases, payments, etc.
Moreover, the future of conversational artificial intelligence, according to Juniper Research, goes through the so -called “Commerce conversation”. It is a type of trade that takes place through platforms enabled by the conversational, as is the aforementioned case of the Chinese Wechat application.
However, the growth of the sector will also be subject to its ability to deal with some challenges, especially those linked to The regulation. In this sense, consent regarding the collection and use of data, privacy and security, transparency on training the models or biases of them will be the most notorious challenges.
