“Home Lives on” is the new campaign of Airbnb.org that puts face and emotion to one of the most urgent crises of the present: displacement by climatic disasters. The organization that belongs to the temporary rental platform wants to show how an emergency accommodation It can be much more than a roof: it can be a space of stability, dignity and even joy in the midst of chaos.

With increasingly frequent and intense natural disasters – capital, floods or storms- Airbnb.org says he has redoubled his commitment to emergency accommodation. And communicates it with this campaign under the R/GA creative direction“Home Lives on” presents the real stories of three families that lost everything, but found a place to continue in a temporary house to continue.

Among the protagonists of the story are Juliet, Mark and his daughter Delaney, who were evacuated in January and managed to meet their dog Louis thanks to an Airbnb.org stay. Stefanie and Pablo fled from the Sudden floods in Valencia With your baby in arms. And Eshele and his son Brayden, along with 17 relatives, managed to maintain their routines – including a birthday party – after losing their home in another fire.

The campaign has been released on the Airbnb.org website and social networks. The production, made in Los Angeles, was in charge of A team directly affected by fireswhich provides an additional level of empathy and veracity. The executive producer TK Knowles lost his home in the Palisades fire, while director Christian Loubek also had to evacuate.

“We spent a lot of time talking to people who found refuge in airbnb accommodations after a disaster, to make sure we tell real and precise stories,” “explains Christoph Gorder, executive director of Airbnb.org.

According to data from the organization, in the last year Airbnb.org has responded to 38 emergencies in 11 countries, the highest volume since its creation. In January alone, he offered free accommodation to more than 23,000 people affected by fire In Los Angeles. Logistics is possible thanks to alliances with organizations such as 211, which distribute credits so that those affected can reserve accommodations without any cost, in places near their support networks, schools or even with pet space.

Thus, the model based on collaboration, speed and customization offers an agile and human alternative to face one of the most visible consequences of climate change: The sudden loss of the home. In this context, the “Home Lives On” campaign not only seeks to generate empathy, but to remind us that a roof is the first step towards the reconstruction of life.