What began being something of the rap universe and hip-hop, has gradually popularized. The fashion of adorning teeth with decorative covers has popularized over the last years in different spheres. So much that Heinz Brazil He has developed his own, who has also given a useful point to improve the experience of consumption of his product.

Its objective is to facilitate the opening of the envelopes of their sauces, an act for what many consumers often resort to teeth. However, this can lead to the spill of seasoning and inappropriate stains on clothes. And to avoid all this, the brand has created “Heinz Grillz” Next to the agency Africa Creative.

As the brand has shared on social networks, it is A dental jewel which includes the recognizable form of the label of its products. This is combined with different styles and colors to reflect its three main sauces: the golden brightness for mustard, red for ketchup and metallic gray for mayonnaise. Each ornament has clefts to facilitate the bite.

From the brand they point out that the initiative reflects The provocative spirit and authentic of the brand. “More than products, we seek to create memorable brand experiences. This campaign combines style, humor and an unexpected solution that reflects our creative DNA and our connection with Heinz lovers”, Said Thiago Lopes, Marketing Director of Kraft Heinz Brazil, according to the media Foodbiz.

However, dental jewels are not available to be acquired by consumers. The brand has created a limited number of pieces that you have shared with Influencers and content creators linked to the urban culture with which he has collaborated in the campaign.

With this initiative Heinz links consumer behavior with a possible creative solution and culturally relevant, as well as with the capacity to connect with generation Z. All this extolling the personality of the brand and demonstrating, once again, the innovation capacity of the brand in the field of marketing.