The agency Annie Bonnie It has been awarded the contest called last March by IFEMA To assume the communication and digital strategy services of Madring, the Madrid Formula 1 circuit which will begin operating in the capital from 2026.
As reflected in the tenders of the fairgrounds, Annie Bonnie has been winning in the process with an economic offer of 237,620 euros. It should be remembered that the base budget of the tender (excluded VAT) is 261,000 euros. However, the possibility of two annual extensions and another of 17 months is contemplated, so the estimated value of the contract is 1,078,500 euros (VAT not included).
Media condor, mediapro group, no com, and Sec Newgate Spain have also participated
Annie Bonnie has obtained the maximum score between the agencies participating in the contest, among which were Media condor, mediapro group, no com, and Sec Newgate Spain.
The period of presentation of proposals has been developed between March 18 and April 8.
According to the tender specifications, IFEMA’s goal has been to find a partner with the intention of establishing a brand image and dissemination strategy in the Digital environment and to offer a dissemination tool to give visibility, and that serves an informative and interaction channel with its audiences and quality care.
In this sense, Annie Bonnie will take care of the communication in social networks, as well as the generation of content through digital platforms. Services also include the design, production and development of pieces, interaction management with users, face -to -face coverage during the celebration of events and acts around the circuit, or the development of campaigns with influencers.
In addition, the agency’s goal will be reinforce the image and prestige of the circuit, to be perceived as an innovative and reference brand in the digital environment; as well as generating quality content adapted to the different platforms; and manage the conversation with the followers. According to the contest documents, you must also establish KPI’s for optimization and measure the performance of the shares.
Annie Bonnie, based in Madrid, He has previously worked with Ifema. Moreover, according to its website the link with the institution dates back to 2019 and from spring 2022 manages institutional profiles, education, health, leisure, fashion, beauty and lifestyle fairs.
For its part, the Madrid Formula 1 circuit is a project announced in January 2024 by the City Council of the Capital, which will host the championship between 2026 and 2035. In March this year the circuit brand was presented, madring, whose visual identity has been developed by Llyc.
