The 2025 edition of Cannes Lions It has already begun and Spain has collected the first lions on a day in which the awards have been presented in the categories of exterior, Radio & Audio, Print & Publishing, Health & Wellness and Pharma.

After the celebration in 2024 of an edition that recognized a total of 18 Spanish works, the jurors have valued in this meeting the creative work of the last year in an edition of the contest that celebrates its 72 edition and for which Spain has participated with a total of 754 inscriptions.

Thus, during the first gala of Cannes Lions 2025Spanish works take a total of 9 lions distributed among the categories of Health, where we had 6 options, audio & radio, print and exterior, where we had more possibilities, since outside we had 14 nominationsin print we had 6 finalist works and on radio 4. For its part, in Pharma This year Spain had 2 award options at the Shortlist.

The David Madrid agency is the ones with the greatest number of metals on this first day, with 4 of the 9 lions delivered to Spain. Other agencies that have been awarded on this first day are Lola Mullenlowe, Cheil Worldwide Madrid and VML Madrid.

*Disclaimer: The market lives (and enjoys) the consequences of international collaboration and where ideas have, more and more, the ability to export, adapt and execute in multiple markets with success results. Some recognition of this year in the Spanish record are a reflection of the solvent capacity of our country’s advertising industry by participating in global campaigns that have been devised for international clients in collaboration with other agencies.

All Spanish Cannes Lions 2025 winners abroad

It should be remembered that last year the agency Lola Mullenlowe took the Grand Prix in this category for his campaign “Find Your Summer”, for Magnum, with which he sought to dissecting the consumption of ice cream. This year the agency has also been recognized abroad with its work for Ax (Lion de Oro) and Cornetto (León de Plata).

• 1 gold lion For “Scratch & Sniff”, by Lola Mullenlowe for Ax/Lynx. A provocative action that takes as insight a habit among men: scratch and smell. The graphs are made with aromatic ink and thanks to microencapsulation technology when rubbing the image, the real fragrance is released, turning the posters into product demonstration.

• 1 gold lion For “Shades of Red”, by David Madrid for Coca-Cola. A campaign-host to small Mexican businesses through the Coca-Cola awnings that have shadowed the stories of several generations and represent the link between these stores and the brand.

• 1 silver lion For the “Boat”, “Waves”, “Surfer” and “Windsurf” pieces, of the “UNWrap it” campaign designed by the Lola Mullenlowe agency for Cornetto. A series of graphs that link the ice cream brand with the summer and the fun of the summer season through the product wrapping in an artisanal collage.

• 1 silver lion For “We are still open,” by David Madrid for JCDecaux. A campaign in the Madrid Metro to publicize the stories of the businesses affected by the Dana that swept several municipalities in Valencia last year.

• 1 bronze lion For the pieces “Mimi’s Red”, “Prado’s Red” and “El Campo’s Red”, by David Madrid for Coca-Cola, belonging to the “Shades of Red” campaign, which pays tribute to small Mexican businesses through the Coca-Cola awnings that have shadowed the stories of several generations.

More info.: Exterior winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in print

• 1 bronze lion For the “Five”, “Boat”, “Waves”, “Surfer” and “Windsurf” pieces, Lola Mullenlowe for Cornetto, belonging to the “UNWrap it” campaign that links the ice cream brand with the summer and the fun of the summer season through the product wrapping in an artisanal collage.

More info.: Print winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Health

• 1 silver lion For “The Mind Guardian”, by Cheil Worldwide Madrid for Samsung. A video game based on artificial intelligence oriented to the identification of cognitive deterioration.

More info.: Health winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Pharma

• 1 bronze lion For “Painvisible”, by VML Madrid for Aritium. A tool that is based on thermal images to detect heat patterns in the human body and, through AI, translates them into objective pain evaluations, especially useful for nonverbal patients.

More info.: Pharma winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners on Radio

• 1 silver lion For the wedges “High Energy Intern”, “High Energy Boyfriend” and “High Energy Dad”, by David Madrid for Fusion Energy Drink. The campaign shows common characters that act with exaggerated energy, as if they lived an action scene, creating a comic contrast that reinforces the concept of “high energy.”

More info.: Radio winners in Cannes Lions 2025