A differential vision, a long -term relationship with its clients and the commitment to brand construction are some of the features that define the agencies that stand out for their creativity in Spain. Among them are Lola Mullenlowe, PS21, Meme, & Rosàs and Fuego walks with mebeing the ones that have achieved the best performance in the National Creativity Awards 2025.

The five agencies are the ones that lead the palmarés in relation to the conjugation of the value and number of metals obtained in the awards convened by the Creativity Club. In first position it is located Lola Mullenlowehaving won the Grand Prize and 7 Oros; followed by PS21with 19 trophies, 3 of them golds.
However, attending to the set of winning advertising companies, and not only agencies, Canada It occupies the second place with 12 awards, being six of them oros.

In the next Interactive table You can explore the complete record of advertising companies awarded by the Creativity Club.

Lola Mullenlowe

The passage of Lola Mullenlowe For the National Creativity Awards, the brooch is one year after successes marked by the performance of the “Find Your Summer” campaign for Magnum. The agency has received 12 awards In this edition of the awards delivered by the Creativity Club, among which the Grand Prix and Seven Oros stands out.

Of these awards, five have corresponded the campaign for Mumum, which is part of the group of advertisers who currently lead Spanish creativity, together with KFC, Cupra and Samsung, which stand out in a more contest for the advertising proposals offered to the market.
The rest of the awards have been awarded to “UNWrap it”, to Cornettoand “The Power of Fragance”, for the body fragrance brand Lynx (Ax in Spain).

In addition, Lola Mullenlowe has participated in the contest with the work done for six brands, All of them belonging to Unilever, and has achieved metals for the campaigns designed for three of them -Magnum, Cornetto and Lynx -, getting mention in the yearbook of creativity for the other three -wall’s, omo and ax-.

With the awards collected these days in San Sebastián, Lola Mullenlowe closes an excellent cycle of festivals in which he has harvested recognitions such as the Grand Prix outdoor in Cannes Lions 2024 for “Find Your Summer”, for Magnum; o Gold in the category of best international campaign in the 2024 efficiency awards for “Stick to the original”, also for Magnum.

All of them, especially “Find Your Summer”, are works that show the commitment to the Excellence in Craft, that the agency considers as an identity feature of the house, and its philosophy and creative vision, expressed in Claim “Crazy Ambition Makes Serious Things Happen.” It is also an example of the construction of a long -term relationship between agency and client and the importance of consistency and trust.

>> See interactive reports of C of C 2025

This was expressed by those responsible for Lola Mullenlowe in Cannes Lions Insiders, the event organized by Reason.WHY After the celebration of Cannes Lions. In that context they also pointed out that their work is a sample of the local talent potential in order to boost the global brand business. “It is an example of the talent in this country. It is not necessary to underestimate that the agency that has helped this brand, is a Spanish agency. And we must all proud of it”, Commented Miguel Simoes, CEO of Lola Mullenlowe.

Lola Mullenlowe This concludes an exceptional advertising course, being an agency that represents the creative talent of Spain in all international festivals circuits. After the success, inevitably, the market will expect the agency to teach more successful works for new customers, in addition to those that have been doing for Unilever brands.

Jungle (ps21 and meme)

The industry continues to reward the consistency and creativity with long -term vision of companies that are part of the ecosystem Jungleespecially the creative agency PS21 and the digital agency Meme Together, both have won 33 metals in these National Creativity Awards and, separately, 19 and 18 respectively. They are like the second and fourth agencies, respectively, with a better performance.

Both have been rewarded for work done for brands such as KFC and Worten, What has earned PS21 3 golds, 6 silvers and 10 bronzes, already meme 3 golds, 5 silver and 10 bronzes. The difference is that PS21 has achieved one more money for a campaign made to Doritos Flamin ‘Hotin which he has collaborated with OMD. Jungle’s agencies have also achieved 19 and 14 mentions for the yearbook, respectively.

With the awards collected in this edition, PS21 consolidates its presence In the National Creativity Awards, in which it has been positioned as one of the agencies with the best performance. In 2023 he achieved 7 trophies (4 golds, 2 silver and 1 bronze) and in the 2024 he picked up 12 metals (2 golds, 8 silver and 2 bronzes), which then placed it as the second most awarded creative agency.

Beyond the creativity club awards, PS21’s work has also been recognized for its effectiveness. It should be noted that it has been chosen as the creative agency of the year in the last three editions of the Effective Awards, which shows the solidity of its creative proposal both for the Brand construction As for business generation.

The work of PS21 and Meme is characterized by a vision that combines strategy, creativity and tactics, The creative use of the media and a communication approach “Always On” aimed at entertainment and the construction of a community around the brand. The model finds its maximum expression in the success harvested for KFC, and that has shaped a new way of communicating in the category of this brand.

Moreover, KFC is part of the group of advertisers who currently lead Spanish creativity, together with Cupra, Magnum and Samsung, which stand out in a more contest for the advertising proposals offered to the market.

& Rosàs

The name of & Rosàs It is also one of the usual in the advertising awards of our country. The agency has positioned itself among the best performance in the National Creativity Awards this year to achieve 16 Awardswhich makes it the third creative agency regarding the conjugation of the value and the number of metals obtained.

His participation in the contest has resulted in 3 golds, 6 silvers and 7 bronzes, as well as 7 mentions for the yearbook. He has received them for the campaigns “There is no second” and “Obsession” for Cupra; “The Velázquez jesters” for the association Adee (Acondroplasia and other skeletal dysplasias); “Neuron” for Telefónica And “We were born late” to Royal Bliss.
In this way, & Rosàs has participated in the contest with work done for four different brands, and becomes one of the advertising companies with the most awarded client portfolio.

In the works he has collaborated with the producers Rome, Intricate and Canada, as well as with other agencies of Collective &to which it belongs. It should be remembered that at the beginning of 2023 Vocento acquired 85% of the capital of & Rosàs and created the brand & © to group its advertising and communication agencies, including A & Rosàs, Tango, Pro Agency, Yellow Brick Road, Melé and Anthropic Study. He launched a collaborative model in which, although all agencies maintain their independence, they generate synergies between them. For example, the result of the collaboration between & Rosàs and Tangoº developed the “We were born late” campaign for Royal Bliss.

With this record, & Rosás strengthens your career in these awards, in which has reinforced its relevance and notoriety In recent years. In 2023 he achieved two metals, and last year he collected 4, figures that has multiplied on this occasion.
The recognitions are added to the awards collected in the last editions of competitions such as the Effective Awards. In this festival he won the great prize for efficacy in 2023, for the advertising and communication strategy to build the Cupra brand.

Then, after collecting that award, the agency responsible reflected on the case in Reason.WHY. Jordi Rosàs, CEO of & Rosàs, said that the relationship with Cupra is “The biggest” That has happened to him as an agency. “Very rarely a Spanish and independent advertising agency has the opportunity to work and launch from zero an automotive brand at a global level“He said.”In an environment as complicated as the current one, one of the few tools that companies have is to build brand. That emotion, that connection, is a network to brutal competition”

Cupra, On the other hand, it is among the advertisers that currently lead Spanish creativity, together with KFC, Magnum and Samsung, which stand out in one more contest for the advertising proposals offered to the market.

Fire walk with me

The market is definitely validating the creative capacity of Fire walk with mewhich has been made with its hole among the five agencies with the best performance in the National Creativity Awards. He does it by getting 14 awardsdistributed between 3 golds, 4 silver and 7 bronz, as well as 10 mentions for the yearbook.

His record has been distributed among the “Mimir is great” campaigns, to What the Sleep -A of the most awarded campaigns in this edition of the festival, with 6 metals-; “Forever Golf”, for Volkswagen; “Storytime”, for Jumpers; and “Night Tales”, to Koi Vodka; and among the categories Ideas, Strategy, Content and Craft.
Fuego walks with me has received prizes for work for four different brands, which makes it one of the advertising companies with the most awarded client portfolio.

The Agency Evolutionwho has recently opened his office in Madrid, is notorious. In the 2023 edition of the Festival that summons the Creativity Club, it only obtained mentions and in 2024 it achieved 3 mentions and 1 bronze. On this occasion he has reaped 14 metals and 10 mentions. The agency has also won the presence in the Palmares of competitions such as the Effective Awards, which has placed it among the most notorious and admired agencies of the national market today.

In this regard, the industry is recognizing The new way of advertising which proposes fire walks with me, a different way with which brands get connection with their audiences and cultural relevance. On his arrival in the capital, those responsible for the agency shared their vision of creativity with Reason.WHY And they defended the need to “courage and common sense”

“Brands today are not built only from an idea or from a functional benefit that moves to mass messages and ecosystems, but is the sum of the parts. It must be understood that strategy is as important as activation”, Said Luis Conde, founding partner of the agency.“Sometimes the latter is taken as something merely tactical, which will already see how it is done, but I think you have to conceive both at the same time so that everything makes sense and coherence. That is gold”

In addition to the outstanding agencies in this article, the record of Ogilvy, with 15 awards; of Mono Madrid, with 11 trophies; and of Sandwith 10 awards.
Ogilvy and Mono Madrid are part of the advertising companies with the most awarded client portfolio. Both have collected trophies for four different brands: the first for the Ministry of Equality, Suchard, La Once and Tourism of Andalusia, and the second for Burger King, Merck, Movistar and Astrazeneca.