Who play in Roblox You can choose to see ads within the platform, so you can receive benefits, such as enhancers or game money. This is a new functionality derived from the launch of a new advertising format by Roblox, called “Rewarded Video Ads” (Video ads with reward), with which the video game wants to provide brands and agencies for greater possibilities to connect with the audience.
According to the company, this type of advertising will allow users to see video ads of up to 30 seconds at full screen in Roblox’s immersive games and experiences. In return, users They will obtain benefits by the creators of the games and experiences.
As Roblox points out in a statement, the first tests carried out a Average completion rate greater than 80%with some experiences exceeding 90%. In the eyes of the platform, this means that users appreciate the value of the rewards that advertising can provide them, and that they considered that the ads complement their general experience.
Roblox has established An agreement with Google, in such a way that advertisers and agencies can acquire the spaces in a programmatic way through the advertising solutions of the technological and through direct purchase (Direct IO) in the coming weeks. The platform ensures that the alliance will allow them to quickly climb the new format, as well as other offers, such as immersive ads, to meet the demand of the sector.
Likewise, Roblox points out that the extension of his advertising proposal will have Advantages for the developers and creators of their community. He assures that the new product expands its income opportunities and gives them a new way of offering more value to the players of their experiences, which can generate a greater interaction.
As part of the agreement, Roblox’s immersive ad formats will be available through Google Ad Manager. That includes its advertising in the game fences, both in static and video image version. Of the latter, it offers two versions: those of automatic playback and those that require clicking to see the video. Both versions were placed in the first quarter of last year.
“Our alliance with Google greatly facilitates the purchase of these attractive ads and the large -scale scope of key audiences“; Stephanie Latham, Vice President of Roblox brand and advertising associations, has pointed out in a statement.”We continue to eliminate barriers for brands and agencies that are quickly discovering the enormous potential of immersive games platforms such as Roblox, where the Z generation spends more and more time”
In addition, Roblox has announced associations with leading agents in the advertising industry, such as Cint, Doubleverify, Ias, Kantar and Nielsento improve your measurement in terms of quality, media performance, or brand suitability, in order for brands to better understand the impact of their investment.
