The chicken Big Mac is present on the menus of McDonald’s in different parts of the world since 1968, but not in the United States. The hamburger chain has now introduced the product in that market and, to do so, has joined the growing “dupe” trend, or alternative or duplicate products, to introduce the classic to a new generation of consumers.
Thus, he has created the rMcDonnell’s ephemeral restaurant, which has remained open for only one day in the city of Los Angeles. It has had the collaboration of chaina company that serves high-end versions of the offerings of iconic restaurant chains.
Instead of the chicken Big Mac, McDonnell’s has served “The Chicken Sandwich”, a product very similar to the original brand, consisting of two chicken burgers, special sauce, lettuce, cheese, pickles and bread with sesame seeds, and it has been offered accompanied by fries and apple pie with ice cream. As the video shared by Chain shows, some selected consumers were able to enjoy the temporary experience.
As can be seen, the McDonnell’s restaurant evoked McDonald’s not only in the product, but also with the aesthetics. A work has been done very similar visual identity, with the same typography, although with an inverted color palette. There is a clear intention to emulate the concept of white label, a cheaper alternative option, as is the case with the dupe trend.
In addition to this action, the introduction of the chicken Big Mac in the United States, which will have a limited time, has also had the participation of the popular streamer Kai Cenat. He will broadcast live on October 10, when the product officially arrives at McDonald’s restaurants in the United States, in which he will broadcast live the reactions to the burger from his friends and acquaintances.
“With the introduction of the Chicken Big Mac, we’re excited to pay tribute to one of our most iconic menu items, the Big Mac, and introduce it to a new generation of fans.” commented Tariq Hassan, Director of Marketing and Customer Experience at McDonald’s United States, in a statement. “By leveraging dupe or streaming culture, we can offer more than just a burger. There is something for everyone to enjoy in this campaign and we are delivering experiences that will amaze”.