The campaign “Find your summer”, Issued by the Agency Lola Mullenlowe for Magnum, It is one of the five Grand Prix granted this 2025 by the Awards WARCin collaboration with Lions. The awards annually recognize those works that stand out for a strategic thought that generates an effective impact for brands and companies.

The Five Grand Prix They have been selected among the 20 Gold Wining Regional Works, which were released on April 29. The election has been made after an evaluation process by the jury. This has been composed of the five presidents of regional jurors:

• Diana Frost, Global Chief Growht Officer in Kraft Heinz
• Matt Che, Chief Marketing Officer Apac by Budweiser
• Christoffer Rönnblad, Chief Marketing Officer Nordics in McDonald’s
• Marina Prieto, Senior Brand Director in Ordersya
• Nthabi Motsoeneng, Chief Marketing Officer by Pernord Ricard for Africa and the Middle East

The jury emphasizes that winning campaigns are not only ingenious works, but creative solutions with acute and bold perspectives that address current problems and create culture. They are works that establish the standard of what is effective marketing

The Grand Prix of the WARC 2025 Awards

The awards have been awarded to works from USAwhich receives two, and India, Netherlands and Spainwho receive one each. Are the following:

“Find Your Summer” by Lola Mullenlowe for Magnum

Has been recognized with the Grand Prix in the Channel Pioneer category, corresponding to an innovative use of media and channels. The campaign, activated at the beginning of last year, has Challenged the seasonality of ice cream sales In the United Kingdom, encouraging consumers to enjoy the product during the winter.

“Find Your Summer” based the creative concept in the sun’s rays, and external advertising graphs, a digital spot directed by Juan Cabral; An application to help consumers find the right places to enjoy the sun in real time; and a Push notification system based on geolocation to send discounts and thus acquire Magnum ice cream in stores near the location.

According to WARC, Magnum achieved a notable 38.9 % increase in sales During winter, marking its best season to date, while significantly improving the perception of the brand. “We loved that the brand approached a recurring problem based on a convincing idea”, Explained the jury, in the WARC statement.” LTo investment in external advertising, added to the fact that people really found their summer, made it a clear winner of the Grand Prize“

This campaign was awarded in Cannes Lions 2024 with the Grand Prix in the Outdoor category. It has also been recognized National Creativity Prize, awarded by the Creativity Club.

“Horror Codes”, from Rehink New York for Uber Eats

The “Horror Codes” campaign, devised by Rehink New York for Uber Eats, has been winning Grand Prix in the section of Customer Experience. The company promoted the knowledge and use of its delivery system gamifying the experience of discounts and purchase during Halloween celebration.

In collaboration with the great studies of Hollywood, the campaign proposed riddles with iconic phrases of horror movies, which were converted into promotional codes to obtain offers into products usually consumed during the celebration.

As WARC collects, “Horror Codes” generated more than 2 million requests for promotional codes, with a 20% increase in Orders Of convenience, 18% in edible orders and a 65% increase in the size of the basket for users who participated in the campaign.

“Michael Cerave”, by Ogilvy New York for Cerave

The campaign designed by Ogilvy New York for Cerave has been recognized with the Grand Prix in the category of Associations and sponsorships. The cosmetic brand took advantage of the organic association that the public made between its name and that of the actor Michael Wax To create a fictitious narrative and a conspiracy theory in tone of humor that also meant the company’s debut in the Super Bowl.

The campaign achieved 30,000 million organic impressions, 1,440 million impressions in payment media and 9% brand revaluation. In addition, the week following its appearance at the Super Bowl it was higher sales For Cerave moisturizers.

“The 360 ​​degree interaction with the event, both digital and in real time, generated immediate growth of sales, which makes it a high prize in this category in this category”; Explained the jury.

This campaign was recognized with the Grand Prix of the social & influencer category in Cannes Lions 2024.

“On Piece of Me” by Dentsu Creative Amsterdam for KPN

“On Piece of Me” has been recognized with the Grand Prix in the section of Strategic thinking. The KPN telecommunications company collaborated with the artist Meau in the creation of a song and a video clip to raise awareness of the “Online Shaming”. The issue went viral and aroused a social and political debate at the national level, becoming a legislative change to convert the dissemination of intimate photographs without consent in sexual crime.

The song was based on conversations with victims and the video clip spread in various channels, such as social networks, television and public relations. The video went viral in Tiktok, the story appeared in media and magazines, promoting the notoriety and relevance of the brandas well as the sales of some of its products.

“In a mature and competitive market in terms of prices, we loved that the strategy of this campaign focused on differentiating the brand through its values ​​and consumer understanding“Said the jury.” FHe oment critical conversations about harassment and contributed to changing the legislation, which earned him a Grand Prix”

This campaign was awarded in 2024 in Cannes Lions with the Grand Prix of the Creative Strategy category.

“Turf Finder” by Leo Burnett Mumbai for Gatorade

Leo Burnett Mumbai’s work for GATORADE It has been recognized in the data use section. The campaign “Turf Finder” He analyzed the traffic data of recent years in large cities in India to find spaces and moments to enjoy the game and sports. Thus, he installed clues in urban areas of lower traffic to foster make sport accessible and promote citizen participation.

According to WARC, the initiative was attended by 50,000 people, and generated a general growth of the 59% brand, with an increase of 124% in the city of Bombay. The campaign also doubled the brand notoriety thanks to an important media coverage.

“We loved the simplicity of this idea: to encourage people to drink more Gatorade encouraging them to play more. The results were incredible and demonstrated how an innovative approach to the data can boost a brand and win a Grand Prize”; The jury said in the statement of the consultant.