Nesteathe brand that until a few months ago marketed The Coca -Cola Company -and that now competes directly with FUZE TEA– He has launched a campaign under Claim “There are summer. There are nestea”. A new installment of its “there are nestea” positioning with which the brand wants to occupy the emotional center of the Spanish summer.

With a staging loaded with summer topics such as swimming pools, naps, major parties and volleyball games, Nestea aligns with the Popular culture to reinforce your connection with the consumer. And it makes it appealing to the idea that in any summer there is always a very cold nestea.

Among the typical summer scenes, a face known as is the one of Auronplay. The popular streamer makes a cameo in the campaign, maintaining the collaboration initiated with the brand in previous actions. Although its appearance is anecdotal, it adds notoriety to the campaign without diverting it from its main axis: that the summers are better with nestea.

Beyond humor and topics, the campaign also relies on a new version of its Official songlaunched at the beginning of the year. This time, the theme sounds in tune with the festive spirit that Nestea wants to project.

The campaign is released on connected television, cinemas, digital media, social and exterior networks, with the aim of consolidating its presence in the key summer moments. There will also be a presence in Point of saleto ensure that the message does not stay alone on the screen.