The brand of ice cream and sweet Rocamboles and Sony Spain have joined in a cobranding action to create A Dualsense Easter -shaped monkeythe official PlayStation 5th command.
According to Rocamboles on its website, this Easter Mona is a edition limited which recreates with all kinds of details the controller hardware forms. It is composed of milk chocolate by 44%, cocoa butter and other emulsifiers. And, the brand offers it in a transparent packaging, which enhances the visual design of the piece from a collecting perspective. It is on sale for 35 euros in its online store.
This Cobranding action, as explained in a statement, is a meeting point between the values shared by the chef and playstation Spain. The proposal would combine originality, passion for excellence and ability to connect with fans through unique experiences. In addition, it integrates the innovative character of the video game brand with the creative approach of the chef who, they point out, “always proposes more than a dessert: a story, an emotion or an unforgettable experience.”
The striking rock personality It comes to light in a video posted both on the official YouTube channel and the chef’s social media profiles. Imbued in the clothes, shapes and scenes of Marlon Brando in the movie “The godfather”Roca attends to his nephew Martí, deniring him the possibility of making traditional Easter. This, tired of being “the monkeys of geeks” by the editions that the chef launches every year, ends up accepting the refusal of Roca.
“From the first moment, our goal has been to merge the world of pastry with the Gaming Universe, creating something really unique“Roca explains in the statement.”The PS5 command is an iconic figure that not only represents the latest in technology, but also the creativity and emotion that we seek to convey through our sweets. This project is a celebration of originality and shared experience, joining two different but very similar communities“
The Spanish chef is not the first time that he creates a special edition of the Easter Mona. In fact, it is a tradition of each seasonwho does not hesitate to share on social networks, from where he works his own personal brand. Among its creations are Moái, Mona Lisa, Darth Vader or even dragon’s shape.
This creative character has also allowed him to collaborate with social causes. In 2018, for example, he created a edition Solidarity Primate -shaped for the Mona Foundation, dedicated to the conservation of these animals. The benefits obtained were allocated to the work of the organization.
