Pepa RedSpecialized marketing advisor, creative content and technology and formerly Creative Strategy in Meta, is postulated as a candidate to be the new president of the president of the Creativity Club during the next two years. If chosen by the partners and the partners, it will replace Gonzalo Figari, who has performed the functions since June 2023.

For the first time in the history of the club they have presented three candidates, in front of the unique candidacy that has been the usual so far. Together with Pepa Rojo, they have also postulated Juan García-ScuderFounder of Leather Creative Studio, and Javier CampopianoGlobal Chief Creative Officer of McCann Worldgroup and McCann.

The deadline for the presentation of candidacies closed on May 7, and the voting process by the partners will take place until May 23.

The Pepa Rojo program

Pepa Rojo has shared the program of his candidacy for the presidency of the Creativity Club, to which he has also dedicated a website in which he exposes the proposed points both in writing and with songs. “I think if something moves me to make this decision, it is how much I owe to the club“He commented through LinkedIn.”He deserves love, tenderness and a lot of work”

He assures that his proposal is honest and with realizable objectives that seek to make the creativity club I live and moving. In its Pepa Rojo program he claims that the club is more than a festival, and that its greatest value is the partners and members, and that these united are more powerful. Considers that the entity must be synonymous with Meeting, collaboration and support. And he points out that the club has to fight inequality and offer active support in favor of women, against centralization and ageism. It has to be connected to reality.

He states that the club needs Evolve and advance in learning, forms and formats; and that all partners feel represented. It also points out that it must be a reference in innovation, promote intergenerational relationships and decentralization. It considers that the entity contribution content offers training and supports and helps in the mental health of the partners.

To achieve this, he proposes the following initiatives around specific issues:

Training
Monthly talks with experts in current issues, practical training with relevant technology companies, and knowledge sessions with partners.

Creativity and technology
Learn from game thinking through gaming professionals, interactive developers and designers, and collaborations with technology and entertainment companies.

Decentralization
To visible the sector beyond Madrid and Barcelona, ​​it proposes the creation of territorial committees that work their own proposals, perform itinerant actions or create the first pilot embassy of the club in other provinces.

Visibility for partners
It raises the “Member of the Month” initiative, with personal and professional content; and highlight relevant projects and ideas and concerns of the partners.

Plural representation
Proposes meetings between all kinds of profiles, the opening to other associations, such as APG or the Athenaeum of Madrid, and a joint with diversity of profiles.

Active participation platform
It raises the creation of a digital platform that allows to propose and comment initiatives, and include a voting system for key decisions.

Welfare and mental health
Meditation sessions and relaxation techniques with professionals, activities for “Dower revolutions and reset the head” and “spaces to stop, without guilt”

Equality with action
Active collaborations and fluid relationship with creative women, visibility and active participation programs in decisions and contents of the club

Intergenerational inclusion
Promote mentoring programs, and the celebration of talks and forums to address relevant issues for all ages. To fight ageism, it proposes a commitment certificate that reflects respect and action against measures age.

See more
Open Club proposes, that is, meetings on the last Thursday of each month; as well as open meetings without agenda, and spaces for “really chatter”

Solidarity
Collaboration with social field initiatives, as a future in common; Perform solidarity actions led from the club; and make initiatives of the partners with real impact

Job bag
Pepa Rojo wants the club to be useful for jobs in search of jobs, and proposes the creation of a bag to connect freelance professionals with companies

More info.: Pepa Is in da Club

The Red Pepa Board of Directors

Pepa Rojo has proposed a board of directors governed by diversity. As explained in its program, the set of professionals has sought parity, with 60% women and 40% men; as well as decentralization, with representatives of Catalonia, Basque Country or Valencian Community. He has also sought to combat ageism, with an age difference of up to 30 years between members; and the diversity of profiles, with creatives, planners, or producers.

The Red Pepa Board of Directors is composed of:

• Red pepa, Creative Strategyist in Meta
• Guillermo Viglione, Creative General Director of Grupo Ladv.
• Gema Arias, Chief Creative Strategy Officer in Kitchen
• Gema Crespo Rosón, BBDO Counterpoint Production Director
• Ricardo Llavador, Creative Executive Director in Casanova
• Claudia MayerExecutive Producer in Rome
• Silvia G. Uzquiza, Head of Experience & Events in Hogarth
• Lucía de la Vega, Executive Director at Getting Better
• Irene Barredo de Valenzuela, Associated creative director in PS21
• Rafa Soto, Executive Creative Partner and Director in Summa
• Jose Luis Moro, Creative General Director in Pingüino Torreblanca
• Luis María Rodríguez Sánchez, Creative Director at Spainmedia
• As advisors; Antonio Castillo, Executive Creative Director in Probabry, and Gonzalo FigariFounder of Candystore

The professional trajectory of Pepa Rojo

Pepa Rojo has law and marketing training, and has developed a trajectory on both the agency’s side and the advertiser. Assumed the position of Creative Strategist in Goal -An Facebook- in 2015, after exercising as creative director in Wysiwyg For more than two years. He had previously served as creative managing digital director & new media in Flock.

In 2010 it was part of the team of The Name Group as executive creative director, which came from Tribal DDBwhere she had also worked as a creative director. Between 2003 and 2007 he held that same position in McCann Erickson.
Before all this, he had begun to forge his experience as Copywriter in the agencies Ruiz Nicoli, Young & Rubicam and Double You.

He has worked as a jury at national and international advertising festivals, such as Cannes Lions, Eurobest, the Sun or the National Creativity Awards.