Oreo wanted to carry the fun that his cookies provide in the supermarket hall to the street in his new marketing action. Seeking to boost your product sales has transformed the steps of pedestrians near supermarkets into a discounts support.

The initiative has been designed with the VML creative agency and is carried out with the collaboration of some of the establishments in the Kroger supermarket chain. With “Oreo Walks” the brand has turned crosses into promotions designed to capture consumers’ attention just before entering the store.

Those who approach a Kroger supermarket in the cities of Cincinnati and Columbus will find fun creativity in the zebra crossings located at the door: faces illustrated in black and white that simulate, thanks to the white and black stripes, engulf a pile of Oreo cookies. Next to them are QR codes that, when scanned, lead to a website that allows you to unlock an offer when photographing the crossing. It is a discount coupon of a dollar redeemable in the store.

As explained from VML, the campaign is aimed at those consumers who may not have planned to visit the cookie hall. The initiative seeks to make all the stores in the store and also the passers -by, capitalizing on the moment in which the purchase intention is still being formed.

“We know that buyers do not always go to the cookie hall, so we take the Oreo cookies right at the entrance. It is a great reminder that creativity not only creates notoriety, but also promotes the purchase”; Said Carly Kerlakian, director of Omnicanal Activation of Mondelēz International, in a statement.

More info.: Oreo Walks