Carrefour has inaugurated its first supermarket at a Spanish airport, specifically in the T2 Terminal of the Barcelona-El Prat airport, one of the main air connection points in the country. The new establishment, of Carrefour City format, responds to a proposal adapted to traveler flows, with a specific offer of immediate convenience and consumption.

“We welcome 150,000 future clients every day”has expressed Elodie Perthuisot, CEO of Carrefour Spain, in a LinkedIn post. “Local products, more than 1,100 references, a unique purchase experience and everything you may need with the advantages of the Carrefour Club”he added about what customers can find this new Carrefour Spain store.

Thus, designed to attend high density traffic, the store is oriented to both travelers and companions and professionals who move through the airport. The proposal includes more than 1,000 references, covered by cold drinks, snacks and nuts, to fresh and pantry products, such as milk, fruit, eggs or coffee. It also has personal hygiene items, travel accessories and local and proximity products, designed to meet last minute needs in a mobility environment.

With this opening, Carrefour expands its presence in non -traditional locations, betting on a multiformat strategy that reinforces its omnichannel model. “The bet goes through a multiformat and omnichannel strategy that covers the needs of all our clients, adapting to the different environments from urban centers, rural areas or differential locations”explained Jesús Bermejo, director of proximity stores and franchisees of Carrefour Spain.

The new store is part of the Carrefour expansion plan by 2025, which includes the opening of more than 100 new establishments and overcoming the 1,600 stores in Spain before the end of the year. This expansion provides for the creation of about 700 full -time jobs throughout the country.

“Our crew led by Carmen, store manager, with more than twelve years of experience accompanying teams. Paco, which has been doing magic in the openings for more than 14 years. Junior and Alex, who left a country in search of their future”the CEO of Carrefour Spain has commented on employees who will be in charge of this new center.

Carrefour closed 2024 with a total of 691 new open stores since 2019, which has meant the creation of 3,500 jobs between own and franchisee stores. The company claims to have invested more than 150 million euros in Spain since that year, consolidating a market share close to 10%.

Diversification in the choice of locations has been key in this strategy. Carrefour has recently opened establishments in locations such as train stations, gas stations, service areas, campsites and subway stations, with an outstanding presence in exchangers such as Elliptical Plaza and Plaza Castilla, in Madrid. This approach is complemented by its different teachings: Carrefour Market, Carrefour Express and Supeco, adapted to different formats and consumption needs.