Sarah Chemouli, so far Marketing Director of Procter & Gamble for Spain, will be incorporated in the next few days to Banco Santander as new marketing manager, as he has advanced Expansion And he has confirmed Reason.WHY. The designation is part of a series of new appointments that will seek to promote the execution of the company’s strategy.
As they point out from the entity to this medium, with the incorporation of Chemouli Banco Santander seeks to expand the focus on the capture of new clients, consolidate their positioning among all audiences and continue simplifying and personalizing communication with its clients.
“P&G has been a place of happiness, growth, discovery and transformation”
Chemouli, who has been part of P&G since 2009, released his departure from the multinational a few days ago through a message on LinkedIn in which he took stock of his 16 years as part of the team. “P&G has been a place of happiness, growth, discovery and transformation, so I am really grateful”, Said thanking the collaboration of colleagues and mentors.“How do you close a chapter like that? I think you really don’t close it, you build on him”
Sarah Chemouli will report to Juan Manuel Cendoya, responsible for the Division of Communication, Corporate Marketing and Group Studies and Vice President of Santander Spain, as well as Ignacio Juliá, appointed CEO of Banco Santander a year ago a year after leading Ing. For its part, Marina Peña Caballero, who until now served as Marketing Director at Banco Santander will continue to be part of the marketing team working under Sarah’s leadership, as confirmed by the company to Reason.WHY.
The designation of Sarah Chemouli adds to that of Pedro Gómez Heredia as head of people and culture; and that of Arantxa Sarasola as Data Director and Artificial Intelligence.
The objective of the entity is to reinforce in new capabilities and expertise to continue promoting its transformation with the objective of consolidating as a digital bank with branches and focus on the client. The company aspires to be the best financial services platform, in a competitive market marked by the emergence of the Neobancos.
Sarah Chemouli, with training in marketing and business administration, has developed the bulk of his professional career as part of the Procter & Gamble team, in various positions internationally.
Thus, he began exercising as a brand responsible in Switzerland and has also served as a brand responsible for the line of hair care products in United Arab Emirates.
From Spain he has occupied positions as a brand responsible for the textile cleaning products line for southern Europe, or the Home Care division for the Iberian Peninsula.
Chemouli has combined his responsibilities with that assumed as a member of the Board of Directors and the Executive Committee of the Spanish Association of Advertisers since 2022. Since that same year he is also a vocal in the Board of Directors of Self -Control.
