Iberdrola, hand in hand with the creative agency Mrs. Rushmorehas launched its Christmas advert, which this year stars Roque, a friendly lantern fish who, together with a girl, embarks on an adventure on the high seas. Under the motto “We take care of nature because it brings light to our lives,” the story combines the magic of Christmas with a message of respect and care for the environment, highlighting the value nature as a true source of energy.
The narrative follows the adventure of the girl and Roque who, inspired by the Christmas lights, immerse the viewer in a journey and together they undertake a special mission: to bring the spirit of Christmas to those who are far away. Throughout its journey, the lanternfish learns to turn on its own light, symbolizing how nature has the power to light the way and make the world a better place.
The composer Fernando Velázquez has created the soundtrack for the campaign, performed by the Orchestra of the Community of Madrid (ORCAM). This collaboration provides emotional depth, highlighting the link between music and narrative.
He Roque design has been created by post-production studio Glasswork. For more than four months, the team worked to develop a character that combines elements of fantasy and realism.
On the other hand, production has been in charge of Rome and directed by David Vergès. It took place for three days in the coastal town of Luarca (Asturias).
The agency has indicated in a statement that the scenes on the high seas “They represented a technical and logistical challenge for the team. The conditions were so complicated that the main actor suffered from seasickness, and the drone used for the recordings had difficulty returning to the boat due to the strong waves.”
With this campaign, Iberdrola seeks to reinforce its commitment to the environment, highlighting the importance of caring for nature as a source of light. So, “Roque” is not only a Christmas storybut also a reminder of the importance of taking care of our natural environment.
The campaign will have activations on television, outdoor, digital platforms and social networks, accompanied by several special actions that will arrive in the coming days.
Technical sheet
- Piece title: “Roque”
- Advertiser: Iberdrola
- Agency: Mrs. Rushmore
- Editor: Galo Carcedo
- Art direction: Miriam Alonso
- Creative direction: Munia Bilbao, Pablo Cattáneo
- General creative direction: Ezequiel Ruiz, César García
- Strategic planning direction: Raquel Espantaleón
- Account management: Gabriela Laiseca
- Account supervision: Ramón Valverde
- Account Executive: Ángela Domínguez
- Communication direction (agency): Inés Fernández Pandal
- Producer – Hogarth: Isabel Gálvez, Leire Arrate and Fran Ruiloba
- Production company: Roma Production House
- Producer: Anna Mayolas
- Production management (producer): Carlos Martín
- Executive production (producer): Pablo García / Juan Bascón
- Audiovisual art direction: Gustavo Ramírez
- Assistant director: Almudena Martín
- Production: David Vergès
- Photography direction: Manel Ruiz
- Post-producer: Tamara Díaz Larumbe
- Post-production: MELT
- Color: Xavi Santolaya
- Editing: Ramón Morejón
- Sound and music studio: Sonomedia
- Music: “Directed by Fernando Velázquez. Performed by ORCAM. Sony Music Publishing Spain
- Photographer: Alberto Escudero
- Creative retouching: Alberto Palahí
- Graphic producer: Rodrigo Ramos
- CGI: Rodrigo Ramos
- Media Agency: Zenith Media
