Mariano Casaresso far he exercised as a brand and communication manager in MOREORANGE, He now assumes the brand address in the telecommunications company. Replace in office Ana Torresthat from now on will exercise as a social impact director, a newly created area within the organization.
Casares claims to feel very happy and excited about the new stage, especially for the support he has received from the team. In statements a Reason.WHY He points out that this is especially significant by taking only two years in the company. It should be remembered that Mariano Casares was appointed brand and communication manager in June 2022, after more than twelve years in Caixabank -before Bankia and Cajamadrid-.
“My mission will be to exercise as an orchestra director to lead the differential value proposals of our brands”
“Two years ago I took an important step and changed completely, but the road has shown me that in life you have to be brave to continue enjoying our profession”, He commented to this medium.“Masorange has ambitious challenges ahead of being the leading telecommunications group, and my mission will be to exercise as an orchestra director to lead the growth and proposals of differential value of our brands”
The movement reflects Masorange’s commitment to the internal talent, Being a promotion, as well as by the Intramprendimiento and the Positive social impact projectsarea in which, as Casares explains, the company expects to continue consolidating and growing.
With that objective, the area that Ana Torres will now lead, who was driving of initiatives and platforms such as “I think then” either “Long live the peoples, from Yoigoduring her stage as brand director and advertising of Grupo Masmobo.
It should be remembered that a year ago Orange Spain and Grupo MásMóvil completed the merger process, two years after the start of the negotiations to combine their operations in our country, giving rise to Masorange.
As Ana Torres explained in conversation with Reason.WHYthe new stage responds to personal motivations and the interest of developing projects such as those mentioned. Moreover, as Masorange brand director has launched “Yours”, Rate for children to access their first mobile with security; and has established an alliance with UNICEF Spain.
“These are the projects that fit me, motivate me and give me satisfaction, and it is what we are going to put the focus“Torres commented to this medium.”We are living a stage of social transformation in companies, which seeks to do business in another way, helping society and people”
In this regard, he tells us that the new Masorange area will develop initiatives on land such as childhood or intra -entrepreneurship.
Mariano Casares’s trajectory
Mariano Casares has a degree in advertising and public relations from the Complutense University of Madrid. His professional career, which has been linked at all times to the land of advertising, marketing and communication, began in 2002 at the agency J. Walter Thompson Worldwidewhere for two years he put his knowledge at the service of clients such as Rolex, Mazda, Shiseido or Shell.
In 2004 he joined the creative agency Tapsa As accounts executive for Caja Madrid, and a year later he was promoted to Accounts Supervisor for Endesa. Your professional development continued from the hand of TBWA MADRID, where he exercised for more than two years as a supervisor of accounts contributing to his experience to the development of brands such as McDonald’s, Absolut Vodka or Twix.
In May 2008, he began his tour in the financial sector, first as Advertising Specialist in Caja Madridentity that would later become Bankia During this stage, he exercised for almost seven years, between 2011 and 2018, as Advertising Director, and then assume the responsibilities of Advertising and Image Director for almost three years. Under his leadership, Bankia was recognized with a gold within the brand construction category in the 2021 Efficiency Awards.
In March 2021, after the merger of the company with CaixaBank, assumed the signature of the firm, and in 2022 it became part of MOREORANGE as brand and communication manager.
Mariano Casares has combined his professional activity with his informative facet, because throughout the last decade he has worked as a collaborating professor in the MBA taught by the University of León (between 2010 and 2016), and as a professor of Brand Manager at the School of Advertising The Atomic Garden.
